CRM Analytics Manager at eBay

Bengaluru, Karnataka, India

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

E-commerce, TechnologyIndustries

Requirements

Hands-on CRM analytics experience delivering impact in a consumer or marketplace context
Machine-learning & AI experience applied to CRM/personalization (e.g., propensity, churn, LTV/CLV modeling, recommendation/next-best action, uplift)
Experimentation & statistics expertise, including test building, sample sizing, variance reduction, and causal inference
SQL and Python proficiency for data wrangling, modeling, and automation; familiarity with data warehouses and version control
Dashboarding & data visualization skills (Tableau preferred) to build clear, credible self-serve insights
Business sense proven through translating insights into strategies that yield measurable outcomes
Communication & collaborator leadership across Marketing, Product, and Engineering; ability to influence at executive level

Responsibilities

Achieve tangible results: Establish benchmarks and learning goals; develop structures that link campaign performance to business results, CLV, retention
Advance personalization with ML/AI: Develop or partner on models (propensity, churn, next-best action, send-time/content optimization, uplift modeling) and integrate them into CRM decisioning and orchestration
Lead experimentation at scale: Build and run A/B and multivariate tests; apply sound statistical methods (power analysis, capping, sequential testing, causal inference) to produce trustworthy results
Develop robust analytics: Use SQL/Python for data modeling and reproducible pipelines; compose self-serve datasets and dashboards to accelerate decision-making
Optimize channel strategy: Evaluate email, push, in-app, onsite, and lifecycle programs; recommend frequency, targeting, and creative strategies grounded in data
Tell the story: Translate complex analysis into clear, actionable recommendations for senior collaborators; influence roadmaps and CRM evolution
Improve the craft: Guide analysts, advocate for guidelines in documentation, code review, and experimentation hygiene; promote an inclusive, growth-focused culture
Safeguard data use: Partner with Legal/Privacy to ensure compliance (e.g., GDPR), guardrails, and responsible AI practices

Skills

CRM Analytics

SQL

Python

Machine Learning

A/B Testing

Statistical Analysis

Propensity Modeling

Churn Modeling

Uplift Modeling

Causal Inference

Power Analysis

Customer Lifetime Value

Data Science

Experimentation

eBay

Global online marketplace for buying and selling

About eBay

eBay is an online marketplace where individuals and businesses can buy and sell a wide range of products, including electronics, fashion, and collectibles. Users can list items for auction or use the 'Buy It Now' option for immediate purchases. eBay stands out from competitors with its vast selection, user-friendly interface, and strong buyer and seller protections, including free shipping on many items. The company's goal is to facilitate seamless transactions while generating revenue through transaction fees, advertising, and subscription services.

San Jose, CaliforniaHeadquarters

1995Year Founded

$6.5MTotal Funding

IPOCompany Stage

Consumer Software, Consumer GoodsIndustries

10,001+Employees

Benefits

Health Insurance

401(k) Company Match

Paid Vacation

Parental Leave

Risks

Niche e-commerce platforms like StockX and Poshmark may draw away eBay's customers.

Social media platforms with shopping features could divert traffic from eBay.

Direct-to-consumer brands bypassing marketplaces may reduce eBay's seller base.

Differentiation

eBay offers a unique auction-style listing alongside 'Buy It Now' options.

The platform provides robust buyer and seller protections, enhancing trust in transactions.

eBay's vast product selection includes new, refurbished, and second-hand items.

Upsides

eBay's acquisition of GSI Commerce strengthens its position as a global commerce partner.

The rise of social commerce offers eBay opportunities to integrate social shopping features.

Increased focus on sustainability aligns with eBay's refurbished and second-hand product categories.

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