Creator Relations Specialist (Beauty) at Viral Nation

Canada, Kentucky, United States

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Not SpecifiedCompensation

Junior (1 to 2 years)Experience Level

Full TimeJob Type

UnknownVisa

Digital Marketing, Influencer Marketing, BeautyIndustries

Requirements

Active participant and consumer of the social media industry
Minimum of 1-2 years of working experience with Influencer Marketing, Talent Representation, Business Development, or in a sales environment
Knowledge of and prior experience with social trends, the creator economy, and analyzing social media metrics
Exceptional work ethic, organization, and ability to manage numerous priorities
Excellent communication (full proficiency in English) and interpersonal skills
Strong organizational skills with high attention to detail and the ability to manage multiple campaigns simultaneously and a vast volume of creators/influencers
Previous experience with Hubspot, Kantata, TikTok Creator Marketplace, and PandaDoc is a plus

Responsibilities

Identify and vet high performing and brand aligned creators/influencers through online channels (e.g. Viral Nation’s proprietary technology, HypeAuditor, social platforms and professional networks) for branded campaigns
Generate and provide creator shortlists for branded campaigns and client services with the objective of converting a majority of creators into paid campaigns
Facilitate the onboarding of qualified creators as assigned by the team, including platform opt-ins and other requirements that support the pipeline of data for campaign measurement
Collaborate with Client Services teams to ensure seamless execution of campaigns, utilizing Viral Nation technology and tools to maintain consistency, align with client expectations, and deliver on agreed upon goals, client objectives, and workflows
Utilize Viral Nation provided technology and tools to execute campaigns efficiently, ensuring all processes align with internal workflows and client objectives
Negotiate and prepare proposals, agreements, and creator compensation structures including managing agreement redlines
Communicate the unique value proposition of branded opportunities to creators through meetings, presentations, and marketing materials
Assess Talent by way of objective and subjective criteria to determine revenue potential and campaign performance
Establish a living database and record of all creators/influencers to be leveraged for campaigns and/or monitoring growth for later engagement
Proactively identify content trends and emerging creators/influencers that could enhance campaigns
Support an environment of empowerment for team and colleagues with the resources, tools, and support they need to encourage them to anticipate and exceed expectations

Skills

Key technologies and capabilities for this role

Creator RelationsInfluencer VettingHypeAuditorSocial Media PlatformsBusiness DevelopmentCampaign ManagementTalent OnboardingClient Services

Questions & Answers

Common questions about this position

What is the salary or compensation for the Creator Relations Specialist role?

This information is not specified in the job description.

Is this Creator Relations Specialist position remote or does it require office work?

This information is not specified in the job description.

What key skills are required for the Creator Relations Specialist role?

The role requires being organized, hardworking, motivated, a positive and creative problem-solver, and able to handle multiple tasks in a fast-paced environment, with skills in identifying/vetting creators, negotiating agreements, and utilizing technology tools.

What is the company culture like at Viral Nation?

Viral Nation offers a fluid, creative, and growth-oriented environment that supports ambitions in an open, collaborative, and fast-paced culture.

What makes a strong candidate for the Creator Relations Specialist position?

Strong candidates are organized, hardworking, motivated, positive creative problem-solvers who excel in fast-paced environments and have experience driving digital partnerships, vetting influencers, negotiating deals, and using technology tools for campaigns.

Viral Nation

Influencer and social media marketing agency

About Viral Nation

Viral Nation is an influencer and social media marketing agency that helps brands enhance their digital presence through services like influencer marketing, paid performance, and creative content. The company uses proprietary technologies, including machine learning and AI, to assist clients in transitioning to a social-first approach. What makes Viral Nation different is its ability to combine paid and organic marketing strategies, adapting to changes in social media algorithms for better results. The goal is to help clients achieve measurable growth in return on ad spend (ROAS) and reduce customer acquisition costs (CAC).

Chicago, IllinoisHeadquarters

2014Year Founded

$178.3MTotal Funding

LATE_VCCompany Stage

Consumer Software, AI & Machine LearningIndustries

201-500Employees

Risks

Increased competition from agencies like Clear Digital challenges Viral Nation's market position.

Over-reliance on gaming content may limit diversification into other sectors.

High expectations from influencer attendees at Cannes Lions could strain resources.

Differentiation

Viral Nation uses AI to enhance influencer marketing and brand safety solutions.

The company integrates paid and organic marketing for maximum social media impact.

Viral Nation partners with top studios for innovative content creation and distribution.

Upsides

Growing demand for AI-driven influencer marketing boosts Viral Nation's service appeal.

Partnerships with Vertiqal Studios and Wind Sun Sky expand content creation opportunities.

Recognition at SXSW and Cannes Lions enhances Viral Nation's industry reputation.

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