Creator Campaign Manager at impact.com

New York, New York, United States

 impact.com  Logo
Not SpecifiedCompensation
Mid-level (3 to 4 years)Experience Level
Full TimeJob Type
UnknownVisa
Technology, Marketing, SaaSIndustries

Requirements

  • At least 2+ years of proven experience in affiliate marketing, influencer/creator marketing, and community management
  • Experience with proactively pitching strategic concepts and best practices
  • Strong understanding of Creator & affiliate marketing strategies, tools, and technologies
  • Demonstrate strong understanding of key creator marketing strategies that drive performance metrics (e.g., ROAS, CPA, LTV, incrementality) and their impact on client goals
  • Experience with performance creator platforms

Responsibilities

  • Develop and implement performance creator strategies for Creator clients to attract creators who are aligned with brand goals
  • Identify and target creators to join a brand’s campaign/program by leading a 360° Creator recruitment effort with the help of offshore support when needed
  • Create and execute incentive programs on the Impact Platform, including flat fees, performance-based rewards, exclusive offers, and more
  • Collaborate closely with domestic and overseas internal teams, including community support, sales, product, marketing, and client success, to align creator community and affiliate strategies with overall business goals
  • Partner with clients to tailor affiliate community strategies to their unique needs on both a consulting basis and through fully managed campaigns
  • Manage and support the execution of creator campaigns, from casting through reporting
  • Lead kick-off calls and respond to client emails
  • Source creators for each client and recommend qualified influencers based on brand requirements
  • Communicate extensively with creators, including leading negotiations, facilitating product orders, and gathering content drafts
  • Create creator campaign briefs based on guidelines given by brand as well as FTC guidelines
  • Monitor budgets and program timelines to ensure our revenue goals and client deadlines are met
  • Provide excellent customer service and expertise, ensuring both the clients and creators are happy and impressed with our services through timeliness, accuracy, quality, attention to detail, responsiveness and troubleshooting solutions
  • Identify upselling opportunities and communicate to senior leadership

Skills

Campaign Management
Creator Recruitment
Influencer Engagement
Growth Strategies
Performance Marketing
Brand Strategy

impact.com

Partnership automation platform for businesses

About impact.com

Impact.com specializes in partnership automation within the digital marketing and advertising sector. The company provides a software platform that enables businesses to manage and optimize various types of partnerships, including affiliates and influencers. This platform automates key processes such as tracking, reporting, and payment processing, which helps clients save time and resources while focusing on growth strategies. Impact.com differentiates itself from competitors through its extensive global presence, with offices in major cities around the world, allowing for localized support. The company's goal is to help enterprises and large organizations scale their growth effectively through efficient partnership management, with a revenue model based on subscription fees for access to its SaaS platform.

Santa Barbara, CaliforniaHeadquarters
2008Year Founded
$322.4MTotal Funding
GROWTH_EQUITY_VCCompany Stage
Consumer Software, Enterprise SoftwareIndustries
1,001-5,000Employees

Benefits

Health Insurance
Dental Insurance
Unlimited Paid Time Off
Remote Work Options
Mental Health Support
Company Equity
401(k) Retirement Plan
401(k) Company Match
Flexible Work Hours
Parental Leave
Gym Membership
Phone/Internet Stipend
Home Office Stipend

Risks

Emerging partnership management platforms increase competition, potentially eroding market share.
AI-driven marketing tools may outpace impact.com's technology, risking client attrition.
Stringent data privacy regulations could raise compliance costs and complexity.

Differentiation

Impact.com offers a comprehensive partnership management platform since 2008.
The platform supports diverse partnerships, including affiliates, influencers, and B2B.
Global presence with offices in major cities enhances localized support and expertise.

Upsides

Launch of impact.com/advocate expands into referral marketing, driving new revenue streams.
Recognition as #1 affiliate network for 2024 boosts brand credibility and client attraction.
Strategic partnerships with brands like HSN and VistaPrint indicate strong market position.

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