Creator Campaign Manager at impact.com

New York, New York, United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Technology, Marketing, SaaSIndustries

Requirements

At least 2+ years of proven experience in affiliate marketing, influencer/creator marketing, and community management
Experience with proactively pitching strategic concepts and best practices
Strong understanding of Creator & affiliate marketing strategies, tools, and technologies
Demonstrate strong understanding of key creator marketing strategies that drive performance metrics (e.g., ROAS, CPA, LTV, incrementality) and their impact on client goals
Experience with performance creator platforms

Responsibilities

Develop and implement performance creator strategies for Creator clients to attract creators who are aligned with brand goals
Identify and target creators to join a brand’s campaign/program by leading a 360° Creator recruitment effort with the help of offshore support when needed
Create and execute incentive programs on the Impact Platform, including flat fees, performance-based rewards, exclusive offers, and more
Collaborate closely with domestic and overseas internal teams, including community support, sales, product, marketing, and client success, to align creator community and affiliate strategies with overall business goals
Partner with clients to tailor affiliate community strategies to their unique needs on both a consulting basis and through fully managed campaigns
Manage and support the execution of creator campaigns, from casting through reporting
Lead kick-off calls and respond to client emails
Source creators for each client and recommend qualified influencers based on brand requirements
Communicate extensively with creators, including leading negotiations, facilitating product orders, and gathering content drafts
Create creator campaign briefs based on guidelines given by brand as well as FTC guidelines
Monitor budgets and program timelines to ensure our revenue goals and client deadlines are met
Provide excellent customer service and expertise, ensuring both the clients and creators are happy and impressed with our services through timeliness, accuracy, quality, attention to detail, responsiveness and troubleshooting solutions
Identify upselling opportunities and communicate to senior leadership

Skills

Key technologies and capabilities for this role

Campaign ManagementCreator RecruitmentInfluencer EngagementGrowth StrategiesPerformance MarketingBrand Strategy

Questions & Answers

Common questions about this position

What does the company culture at impact.com feel like?

impact.com has a culture that is passionate about people and technology, obsessed with customer success, with an entrepreneurial spirit where ambition and curiosity are rewarded, and opinions and contributions are valued in a fun team of talented people from around the world.

What are the main responsibilities of the Creator Campaign Manager?

The role involves developing creator strategies, leading recruitment efforts, creating incentive programs, collaborating with internal teams, managing campaigns from casting to reporting, sourcing creators, and communicating extensively with them including negotiations.

Is this position remote or does it require office work?

This information is not specified in the job description.

What is the salary or compensation for this role?

This information is not specified in the job description.

What kind of experience makes a strong candidate for this role?

Strong candidates will have experience in creator recruitment, campaign management, strategy development, cross-team collaboration, client communication, and platform-based incentive programs, with the ability to manage performance creator programs end-to-end.

impact.com

Partnership automation platform for businesses

About impact.com

Impact.com specializes in partnership automation within the digital marketing and advertising sector. The company provides a software platform that enables businesses to manage and optimize various types of partnerships, including affiliates and influencers. This platform automates key processes such as tracking, reporting, and payment processing, which helps clients save time and resources while focusing on growth strategies. Impact.com differentiates itself from competitors through its extensive global presence, with offices in major cities around the world, allowing for localized support. The company's goal is to help enterprises and large organizations scale their growth effectively through efficient partnership management, with a revenue model based on subscription fees for access to its SaaS platform.

Santa Barbara, CaliforniaHeadquarters

2008Year Founded

$322.4MTotal Funding

GROWTH_EQUITY_VCCompany Stage

Consumer Software, Enterprise SoftwareIndustries

1,001-5,000Employees

Benefits

Health Insurance

Dental Insurance

Unlimited Paid Time Off

Remote Work Options

Mental Health Support

Company Equity

401(k) Retirement Plan

401(k) Company Match

Flexible Work Hours

Parental Leave

Gym Membership

Phone/Internet Stipend

Home Office Stipend

Risks

Emerging partnership management platforms increase competition, potentially eroding market share.

AI-driven marketing tools may outpace impact.com's technology, risking client attrition.

Stringent data privacy regulations could raise compliance costs and complexity.

Differentiation

Impact.com offers a comprehensive partnership management platform since 2008.

The platform supports diverse partnerships, including affiliates, influencers, and B2B.

Global presence with offices in major cities enhances localized support and expertise.

Upsides

Launch of impact.com/advocate expands into referral marketing, driving new revenue streams.

Recognition as #1 affiliate network for 2024 boosts brand credibility and client attraction.

Strategic partnerships with brands like HSN and VistaPrint indicate strong market position.

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