Content Marketing Manager
1PasswordSalary not specified
Full Time
Senior (5 to 8 years), Expert & Leadership (9+ years)
Not SpecifiedCompensation
Junior (1 to 2 years)Experience Level
Full TimeJob Type
UnknownVisa
Marketing, AdvertisingIndustries
Requirements
- 2-3 Jahre Erfahrung als Copywriter*in in einer Kreativ- oder Digitalagentur oder anderer Kreativarbeit
- Erfahrung mit digitalen und traditionellen Medien und Kampagnen
- Erfahrung in der Zusammenarbeit mit verschiedenen Kundenberatern, Kreativen und interdisziplinären Teams
- Idealerweise Kenntnisse im CRM-Bereich (Betextung digitaler Mailings, Apps, SMS, Bannern und Website-Inhalten)
- Fähigkeit, für verschiedene Zielgruppen und Einsatzzwecke zu schreiben
- Textsicherheit, Storytelling Skills und Markenverständnis
- Teamplayer*in aus Überzeugung mit ergebnisorientierter Arbeitsstruktur
- Interesse für Zeitgeist, Popkultur und aktuelle Trends
- Einwandfreie Deutschkenntnisse und idealerweise gute Englischkenntnisse
Responsibilities
- Entwicklung und Umsetzung kreativer Ideen
- Betextung von CRM-Maßnahmen – sowohl für online als auch offline
- Konzeption und Optimierung von Kampagnenelementen
- Unterstützung einer markenkonsistenten Kommunikation unter Verwendung des Corporate Wording unserer Kunden
- Überarbeitung bestehender Texte
- Vorbereitung von und Teilnahme an Kundenpräsentationen
Skills
Key technologies and capabilities for this role
Questions & Answers
Common questions about this position
What experience is required for the Copywriter CRM role?
Candidates need 2-3 years of experience as a Copywriter in a creative or digital agency or similar creative work, experience with digital and traditional media and campaigns, text security, storytelling skills, and brand understanding.
What is the work location and remote policy?
The role offers a central and beautiful workplace in Berlin with hybrid and remote possibilities.
What benefits are offered?
Benefits include 30 days of vacation and access to a diverse selection of additional services through the Benefitsy portal from partners like Urban Sports, Spotify, REWE, Sixt, IKEA, and DAZN.
What is the company culture like at RAPP?
RAPP features a great team and collaborative culture, celebrates diversity and personal well-being, and believes this improves collective performance and leads to outstanding results.
What makes a strong candidate for this position?
A strong candidate is a convinced team player with a results-oriented work structure, interest in zeitgeist, pop culture, and current trends, flawless German skills, and ideally good English skills, plus CRM knowledge in digital mailings, apps, SMS, banners, and website content.
RAPP
Precision marketing agency using data-driven strategies
About RAPP
RAPP Worldwide focuses on precision marketing by using detailed data and advanced technology to create personalized marketing experiences for consumers. They serve a variety of clients across sectors like healthcare and technology, delivering engaging campaigns that enhance customer experiences and build brand loyalty. RAPP generates revenue through marketing services such as data analytics and creative content production, as well as consulting to optimize marketing strategies. As part of the Omnicom Group, they leverage a broad network of resources to provide effective marketing solutions.
New York City, New YorkHeadquarters
1965Year Founded
$1.3MTotal Funding
SEEDCompany Stage
Data & Analytics, Consulting, Consumer GoodsIndustries
1,001-5,000Employees
Risks
Loss of key personnel may disrupt strategic initiatives.
New creative leadership could impact client satisfaction if misaligned.
Resource diversion to internal initiatives may affect client service delivery.
Differentiation
RAPP leverages data and technology for personalized marketing experiences.
RAPP is part of Omnicom Group, enhancing its global reach and resources.
RAPP combines creative strategies with data analytics for effective customer engagement.
Upsides
AI-driven personalization enhances RAPP's targeted customer experiences.
Privacy-centric data tools align with RAPP's data-driven marketing approach.
Programmatic advertising complements RAPP's precision marketing model.
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