Copywriter Co-Op at DraftKings

Boston, Massachusetts, United States

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Not SpecifiedCompensation

Internship, Entry Level & New GradExperience Level

InternshipJob Type

UnknownVisa

Marketing, Advertising, Gaming, TechnologyIndustries

Requirements

Current student pursuing a degree in English, Journalism, Communications, Marketing, or related field
Strong passion for writing, with an emphasis on copywriting. Relevant portfolio is a plus
Excellent communication skills, both written and verbal
Strong attention to detail and a passion for high-quality work
Ability to work on multiple projects simultaneously and meet deadlines in a fast-paced environment
Knowledge of sports league and team IP, casino games, and betting terminology. Advanced knowledge is a plus
Basic understanding of DraftKings and betting products
Interest in digital marketing and advertising channels
Ability to take initiative and work both independently and as part of a collaborative team
Familiarity with AP Style is a plus
How to use AI platforms through effective prompting is a plus

Responsibilities

Craft copy for both brand marketing and performance marketing campaigns that supports the sensibilities of the brand and generate extraordinary results
Work with art directors, designers, project managers, and stakeholders to deliver exceptional on-brand work that consistently meets and/or exceeds project goals
Translate creative ideas effectively across all marketing channels
Become an expert on brand and strategic marketing goals
Stay current on marketing trends, best practices, and emerging tech
Maintain the integrity and authenticity of the brand’s tone of voice
Produce marketing assets built through our automation content platform

Skills

Copywriting

Brand Marketing

Performance Marketing

Creative Writing

Marketing Campaigns

Digital Marketing

Social Media

Print Marketing

Brand Voice

Content Automation

DraftKings

Online platform for fantasy sports and betting

About DraftKings

DraftKings operates in the online gaming and entertainment industry, focusing on daily fantasy sports, sports betting, and online casino games. Users can engage in daily fantasy sports contests for cash prizes, place bets on various sports events, and play casino games like slots, blackjack, roulette, and poker. The platform also includes a marketplace for digital collectibles, allowing users to buy, sell, and trade NFTs of celebrities. DraftKings ensures compliance with gaming regulations, providing a secure environment for its users. Unlike many competitors, DraftKings offers a diverse range of gaming options and revenue streams, attracting a wide audience of sports fans, gamblers, and digital collectors. The company's goal is to create a comprehensive and safe platform for users to enjoy various gaming activities and digital asset trading.

Boston, MassachusettsHeadquarters

2012Year Founded

$911.4MTotal Funding

IPOCompany Stage

Crypto & Web3, GamingIndustries

1,001-5,000Employees

Benefits

Performance Bonus

Company Equity

Risks

Class action lawsuit for alleged unlawful account termination could damage reputation.

Accusations of collusion with FanDuel may lead to antitrust investigations.

Sportsbook+ in New York may face regulatory scrutiny over its subscription model.

Differentiation

DraftKings offers a unique combination of fantasy sports, sports betting, and online casino games.

The company has ventured into the NFT market, expanding its digital collectibles offerings.

DraftKings ensures a secure gaming environment through compliance with gaming authorities.

Upsides

Partnership with Delta Air Lines could open new revenue streams through in-flight gaming.

Launch of Sportsbook+ in New York offers enhanced odds, attracting more subscribers.

Entry into the NFT market taps into the growing digital collectibles trend.

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