Copywriter at Keep

Cape Town, Western Cape, South Africa

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Digital Marketing, Advertising, CreativeIndustries

Requirements

2-4 years of professional copywriting experience, ideally with e-commerce or consumer brands
Strong portfolio demonstrating a range of digital copy, including social, email, and web
Excellent command of English with strong writing, editing, and proofreading skills
Ability to adapt tone and style to match a luxury brand voice
Strong research skills to understand audiences and industry trends
Comfortable working independently and collaboratively in a fast-paced, deadline-driven environment
Familiarity with digital marketing principles and content management systems
Detail-oriented with strong organizational skills
Experience in an agency or client-facing environment is a plus
Relevant degree in Marketing, Communications, Journalism, or similar
Comfortable working with alcohol/spirits brands

Responsibilities

Write compelling copy for social media posts, paid ads, email campaigns, and website content
Be flexible to make quick work of brand direction needs, supplementing what their agency cannot fulfill
Collaborate with Keen's designer and video editor to ensure copy and visuals work cohesively
Collaborate across time zones with teams around the world
Conduct research to understand the brand, target audience, and market trends
Partner with marketing, strategy, and client teams to gather information and develop effective messaging
Follow topline brand voice updates and direction from the brand's Creative Director
Maintain strict adherence to brand tone, voice, and style guidelines
Proofread and edit copy for clarity, accuracy, and consistency
Stay up to date with copywriting trends and digital marketing best practices

Skills

Key technologies and capabilities for this role

CopywritingSocial Media CopyEmail MarketingWebsite CopyBrand VoiceProofreadingEditingAudience ResearchMarket TrendsCampaign Copy

Questions & Answers

Common questions about this position

What is the work arrangement for this role?

The position is hybrid with a flexible hybrid work culture and offices in Cape Town in Woodstock.

What experience level is required for the Copywriter role?

The role requires 2-4 years of professional copywriting experience, ideally with e-commerce or consumer brands.

What key skills are needed for this Copywriter position?

Candidates need excellent command of English with strong writing, editing, and proofreading skills, ability to adapt tone for luxury brands, strong research skills, and familiarity with digital marketing principles.

What is the company culture like at Keen?

Keen has a flexible hybrid work culture focused on high-performance teams that collaborate across time zones with designers, video editors, marketing, strategy, and client teams in a fast-paced environment.

What makes a strong candidate for this Copywriter role?

A strong candidate will have a portfolio showcasing digital copy that drove engagement or conversions, 2-4 years of experience with consumer brands, and comfort working with alcohol/spirits brands in a client-facing environment.

Keep

Fintech solutions for Canadian SMB payments

About Keep

Keep Technologies Corp. simplifies financial transactions for Canadian small and medium-sized businesses (SMBs) by offering a suite of web and mobile applications. Their main product is a payment card that can be used both virtually and physically, allowing businesses to manage expenses easily. Unlike traditional banking services that often come with high fees and limited rewards, Keep Technologies provides affordable payment solutions with unlimited cashback rewards. Their business model focuses on competitive rates and eliminating hidden fees, particularly for payments to US vendors. Additionally, they prioritize customer support and seamless integration with existing financial systems, making it easy for businesses to adopt their services. The goal of Keep Technologies is to deliver flexible and cost-effective financial tools that enhance the financial management of Canadian SMBs.

Toronto, CanadaHeadquarters

2021Year Founded

$10.4MTotal Funding

EARLY_VCCompany Stage

FintechIndustries

11-50Employees

Benefits

Health Insurance

Paid Sick Leave

Paid Holidays

Risks

Increased competition from established fintech companies like Stripe and Square.

Regulatory scrutiny in Canada could tighten controls on fintech companies.

Volatility in currency exchange rates could impact Keep's profitability.

Differentiation

Keep offers unlimited cashback rewards, unlike traditional banks with limited rewards.

Their versatile payment card functions both virtually and physically for SMBs.

Keep provides seamless integration with existing financial systems for easy adoption.

Upsides

Embedded finance solutions can expand Keep's reach and customer base.

Open banking in Canada allows Keep to offer personalized financial services.

Real-time payment demand presents an opportunity for Keep to improve cash flow management.

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