Communications Strategist at Northwestern Mutual

Milwaukee, Wisconsin, United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Insurance, Financial ServicesIndustries

Requirements

Bachelor's degree required
6 or more years of experience in professional communication, public relations, organizational communication, marketing, or related communication field
Demonstrated skill in project management, prioritization, adherence to deadlines, and attention to detail
Ability to develop cross-functional relationships and build trust
Ability to navigate ambiguity with a solution-oriented mindset
Superior verbal and written communication skills
Ability to absorb complex information and convert it to an understandable format
Willingness to lead with a creative mindset and problem-solve within given guardrails
Ability to adapt style and build consensus with business partners, while leaning into communication expertise
Ability to solve complex problems and analyze information from multiple resources to make business decisions
Desire to learn about the complexities of the insurance and financial services industry, and the unique relationship the Home Office maintains with our exclusive field force

Responsibilities

Manage and implement communication tactics, programs, projects, and initiatives that align with strategic direction and priorities through a variety of channels
Take communications plans and business partner input to develop a variety of compelling content tailored for specific audience segments
Consult with PSS initiative leaders on communication strategy to design and execute communications plans that support business objectives to achieve documented outcomes
Work across Strategic Comms department to ensure corporate channels are utilized appropriately and cross-functional team members are consulted when necessary
Administer and analyze metrics to evaluate the effectiveness of communication and assess the return on communication investment
Act as a resource and may mentor/train communication specialists
Work independently and receive minimal guidance

Skills

Communications Strategy

Content Development

Stakeholder Collaboration

Metrics Analysis

Insurance Products

Sales Enablement

Strategic Counseling

Campaign Management

Audience Segmentation

Storytelling

Northwestern Mutual

Provides financial security services, and wealth management

About Northwestern Mutual

Northwestern Mutual offers personalized financial planning, life insurance, and investment services, leveraging leading-edge technology to manage over $125 billion in client assets for more than 4.5 million clients.

Milwaukee, WisconsinHeadquarters

1856Year Founded

N/ACompany Stage

Consulting, Fintech, Financial ServicesIndustries

10,001+Employees

Benefits

Growing your Career

Compensation & Time Off

Insurance plans

Health Savings Account

Wellness programs & resources

401(k) plan and cash balance contributions

Risks

Fintech platforms like Carefull challenge traditional financial advisory services.

Internal competition may arise from Wellthi's focus on the Black community.

Customer dissatisfaction may grow due to increased retirement age expectations.

Differentiation

Northwestern Mutual maintains the highest financial strength ratings in the industry.

The company launched 'The Great Realization' campaign to refocus customer priorities.

Northwestern Mutual offers a unique Long-Term Advantage product with life insurance benefits.

Upsides

The aging population increases demand for retirement planning and long-term care solutions.

Partnerships with tech firms enhance Northwestern Mutual's data analytics capabilities.

Digital transformation in insurance leads to more personalized customer experiences.

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