Communications Manager - GM U.S. Motorsports at General Motors

Warren, Michigan, United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Motorsports, Automotive, Formula 1Industries

Requirements

Bachelor’s degree in communications, Public Relations, Journalism, or related field; master’s degree preferred
7–10 years of experience in corporate communications, preferably in motorsports, automotive, or global brand industries
Proven leadership in developing and executing strategic communications plans
Strong media relations experience, including crisis management and executive communications
Exceptional writing, editing, and storytelling skills with a deep understanding of brand voice and tone
Experience managing cross-functional teams and agency partners
Deep knowledge of the Formula 1 media landscape and global motorsport ecosystem
Willingness to travel frequently, including international events
Passion for motorsport, innovation, and brand storytelling

Responsibilities

Develop and execute a global communications strategy for Cadillac F1, aligned with GM’s corporate and brand objectives
Serve as a senior advisor to internal stakeholders on motorsport communications, brand alignment, and media engagement
Identify opportunities to elevate Cadillac F1 across earned, owned, and social media channels
Oversee the creation of press releases, reports, executive messaging, and internal communications specific to Cadillac F1
Lead the development of high-impact storytelling that connects F1 performance to Cadillac’s innovation and luxury positioning
Guide content strategy for social media, digital platforms, and multimedia assets in collaboration with creative and digital teams
Act as a key media spokesperson and liaison for GM in F1
Build and maintain strong relationships with global motorsport, automotive, and mainstream media
Lead media briefings, press events, and race weekend communications operations
Monitor media coverage and manage issues/crisis communications as needed
Lead communications planning and execution at Formula 1 race events globally
Oversee hospitality communications, guest experience materials, and on-site media engagement
Ensure alignment with F1 organizers, promoters, and team partners
Drive internal awareness and engagement around Cadillac F1 through regular updates, internal platforms, and executive communications
Collaborate with Cadillac, GM brand, and product teams to ensure consistent messaging and strategic alignment
Act as the internal champion for Cadillac F1 communications across GM’s global business units
Manage key contacts at TWG Motorsports and the Cadillac Formula 1 Team to establish clear roles and responsibilities

Skills

Communications Strategy

Media Relations

Press Releases

Content Development

Social Media

Stakeholder Management

Brand Storytelling

Editorial Oversight

Executive Messaging

Digital Platforms

General Motors

Designs, manufactures, and sells vehicles

About General Motors

General Motors designs, manufactures, and sells vehicles and vehicle parts, catering to individual consumers, businesses, and government entities. The company operates in both traditional internal combustion engine vehicles and the growing electric vehicle (EV) market, generating revenue through vehicle sales and financing services. GM stands out from competitors with its commitment to community service, sustainability, and diversity, as evidenced by a majority female Board of Directors. The company's goal is to balance traditional automotive manufacturing with technological advancements in electric and autonomous vehicles.

Detroit, MichiganHeadquarters

1908Year Founded

$486.7MTotal Funding

IPOCompany Stage

Automotive & Transportation, Financial ServicesIndustries

10,001+Employees

Benefits

Paid Vacation

Paid Sick Leave

Paid Holidays

Parental Leave

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

401(k) Company Match

401(k) Retirement Plan

Tuition Reimbursement

Student Loan Assistance

Flexible Work Hours

Discount on GM vehicles

Risks

Shutting down Cruise Robotaxi may affect investor confidence in GM's AV strategy.

Chevrolet Equinox EV recall could harm GM's safety reputation.

Leadership transition in design may disrupt continuity and brand identity.

Differentiation

GM's Dynamic Fuel Management system enhances fuel efficiency in traditional vehicles.

GM leads in board diversity with 55% women directors.

GM's pivot to personal autonomous vehicles aligns with consumer trends.

Upsides

Partnership with Nvidia boosts GM's autonomous vehicle technology capabilities.

Collaboration with ChargePoint expands EV charging infrastructure, enhancing consumer appeal.

Bryan Nesbitt's appointment as design head may bring innovation to GM's vehicle design.

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