Commercial Insights Analyst at Two Circles

New York, New York, United States

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Not SpecifiedCompensation

Junior (1 to 2 years), Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Sports, Entertainment, MarketingIndustries

Requirements

Relevant experience within the sports, entertainment, media industry or a similar field (applicable internship or professional experience)
Passion for numbers and/or data, and identifying trends, stories and insights through data
Proficiency in Excel and basic financial modelling skills
Team player, with great written and verbal communication skills
Self-starting attitude, adaptable, and a problem-solver
Eagerness to join an entrepreneurial organization where every working day is different
Excellent time management, organizational skills, and attention to detail
Energy, values, and commitment – both to Two Circles and to your career

Responsibilities

Identifying brand prospects for sponsorship outreach through an insights and data led approach (Commercial Sales, 80%)
Conducting company research specific to the sales process to uncover impactful insights that aid the commercial sales lead in structuring successful conversations or meetings about partnership opportunities (Commercial Sales, 80%)
Performing primary and secondary research surrounding specific brands or categories as part of the sales process (Commercial Sales, 80%)
Supporting the Commercial Strategy Lead to identify potential rightsholders for engagement about Two Circles service offerings (Business Development, 20%)
Conducting research to uncover details and key insights around business development opportunities as part of the discovery process (Business Development, 20%)
Assisting in the development of pitch materials through relevant insights specific to new business opportunities (Business Development, 20%)
Collaborating with all departments (sales, strategy, operations, and design) to identify brand targets for sponsorship, assist in development of sales materials, support business development efforts and maximize efficiencies and output

Skills

Key technologies and capabilities for this role

Commercial AnalysisSponsorship SalesMarket ResearchSports MarketingData InsightsRights ManagementAudience AnalysisRevenue OptimizationFan Behavior AnalysisResearch

Questions & Answers

Common questions about this position

Is this a remote or hybrid role?

This is a hybrid position.

What are the main responsibilities of the Commercial Insights Analyst?

The role focuses 80% on commercial sales, including identifying brand prospects through insights and data, company research for sales processes, and primary/secondary research on brands. The remaining 20% involves business development, supporting the identification of rightsholders and uncovering key insights.

What skills are needed for this Commercial Insights Analyst position?

Key skills include an insights and data-led approach to identifying prospects, conducting primary and secondary research on brands/categories, company research for sales processes, and uncovering impactful insights to support sales and business development.

What is the company culture like at Two Circles?

Two Circles emphasizes collaboration across departments like sales, strategy, operations, and design, with a focus on solving problems, growing audiences and revenues through fan insights, and ambitiously expanding clients, geographies, and the sales team.

What makes a strong candidate for the Commercial Insights Analyst role?

Strong candidates will have experience in research and insights, particularly using data-driven approaches for commercial sales and business development in sports/entertainment, with the ability to collaborate across teams and uncover actionable insights for sponsorship opportunities.

Two Circles

Sports marketing agency leveraging data analytics

About Two Circles

Two Circles operates as a sports marketing agency that focuses on using data to assist sports organizations in increasing their revenue and understanding their fan base. The company has eight offices around the world, including locations in major cities like London, New York, and Paris, and works with prominent sports entities such as the NFL and UEFA. The agency employs data analytics to develop strategies, offer technology solutions, and create tailored content that resonates with fans. By packaging and selling sponsorships, Two Circles enables its clients to enhance their commercial performance and engage more effectively with their audience. What sets Two Circles apart from its competitors is its strong emphasis on data-driven decision-making, which helps clients optimize their revenue streams and improve fan relationships. The company's goal is to empower sports organizations to make informed choices that lead to growth and profitability.

London, United KingdomHeadquarters

2011Year Founded

GROWTH_EQUITY_VCCompany Stage

Data & Analytics, ConsultingIndustries

1,001-5,000Employees

Benefits

Hybrid Work Options

Performance Bonus

Health Insurance

Professional Development Budget

Risks

Integration challenges from acquiring Spring Media Group may disrupt existing operations.

Expansion into media rights may increase competition with established media companies.

Cultural clashes from Kore acquisition could affect performance of the combined entity.

Differentiation

Two Circles leverages data analytics to enhance fan engagement and revenue growth.

The company operates from eight international offices, serving major sports organizations.

Two Circles offers proprietary technology solutions for tailored content and sponsorship sales.

Upsides

Acquisition of Spring Media Group expands Two Circles' media rights and streaming capabilities.

Partnership with Professional Triathletes Organisation boosts Two Circles' presence in triathlon sports.

Investment from Otro Capital and Bolt Ventures supports Two Circles' strategic growth initiatives.

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