Channel Marketing Associate (Remote) at Verkada

Central, Utah, United States

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Not SpecifiedCompensation

Junior (1 to 2 years)Experience Level

Full TimeJob Type

UnknownVisa

Security Technology, SaaS, Physical SecurityIndustries

Requirements

2-4+ years of experience as a channel marketing coordinator or specialist, ideally in the tech space
A strong interest in channel marketing, with the motivation to become an expert in partner programs and channel strategy
A proactive, detail-oriented approach to managing processes and supporting multiple stakeholders
Familiarity with Salesforce (SFDC) is a plus
Curiosity, eagerness to learn, and a desire to grow into a Channel Marketing Manager role
Self-starter with a proactive, problem-solving mindset and ability to thrive in a fast-paced environment
Willingness to be onsite in San Mateo, CA, five days a week, and travel occasionally for regional events

Responsibilities

Responsible for recording and tracking partner funding requests from creation to pay out
Act as focal point between partner and marketing operations/channel marketing team in terms of improvements on co-marketing processes and tools
Ensure all lead lists are uploaded from partner activities and a follow-up plan (post-campaign) is created and executed
Responsible for general administrative work related to the Channel Marketing team
Responsible for recording and tracking MDF requests from creation to pay out
Establish a system to ensure all partner customer-facing events have access to demo kits, giveaways and basic event support working with a third party vendor
Work with the Channel Marketing team to execute and fulfill all of the committed sell-through programs
Help coordinate the annual Partner Advisory Council, partner facing summits and webinars TO-partner alongside Content Marketing team
Help manage the partner incentive programs as needed
Work with partners (directly alongside the Channel marketing Manager) to create webinars and other cost effective GTM strategies outside of just events

Skills

Key technologies and capabilities for this role

Channel MarketingPartner ManagementMarketing OperationsProgram CoordinationLead TrackingFunding ManagementCo-MarketingProcess ImprovementCRMSalesforce

Questions & Answers

Common questions about this position

Is this Channel Marketing Associate position remote?

Yes, this is a remote position.

What are the main responsibilities of the Channel Marketing Associate?

Responsibilities include tracking partner funding and MDF requests, ensuring lead lists are uploaded with follow-up plans, coordinating partner events and programs, handling administrative work, and assisting with webinars and partner incentives.

What skills or qualities are needed for this role?

A self-starter with a proactive, problem-solving mindset is required.

What is the reporting structure for this position?

The role reports to the Sr. Director Channel Marketing with a dotted line to the Channel Marketing field team.

What career growth opportunities does this role offer?

This is a junior-level role with the ultimate goal of becoming a Channel Marketing Manager and owning relationships with regional partners, including hands-on experience and training.

Verkada

Provides integrated security solutions for enterprises

About Verkada

Verkada offers security solutions for businesses, focusing on hybrid cloud video surveillance, access control systems, and environmental sensors. Their video surveillance combines on-site cameras with cloud storage for secure and accessible monitoring, while the access control system provides insights into facility access. Verkada's products are designed to be easy to manage and scalable, making them suitable for large enterprises and institutions. The company aims to deliver comprehensive security management through hardware sales and subscription-based software services.

San Mateo, CaliforniaHeadquarters

2016Year Founded

$431.8MTotal Funding

SERIES_DCompany Stage

Enterprise Software, CybersecurityIndustries

1,001-5,000Employees

Benefits

Generous company paid medical, dental & vision insurance coverage

Unlimited paid time off & 11 companywide paid holidays

Wellness allowance

Commuter benefits

Healthy lunches and dinners provided daily

Paid parental leave policy & fertility benefits

Risks

Increased competition may pressure Verkada's market share and pricing strategies.

Rapid EMEA expansion could strain operational resources and lead to mismanagement.

Integration with multiple partners may introduce security vulnerabilities and challenges.

Differentiation

Verkada offers a unified platform integrating video, access, and environmental monitoring.

Their hybrid cloud model ensures secure, accessible video surveillance from anywhere.

Verkada's solutions are scalable, catering to enterprises of all sizes and sectors.

Upsides

Growing demand for cloud-based security in education boosts Verkada's market potential.

Integration with AI-driven analytics enhances security insights and customer value.

Rising interest from Fortune 500 companies strengthens Verkada's enterprise client base.

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