Business Operations & Strategy Associate at Contentful

Denver, Colorado, United States

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Not SpecifiedCompensation

Junior (1 to 2 years)Experience Level

Full TimeJob Type

UnknownVisa

Technology, SaaSIndustries

Requirements

4+ years of experience in a pricing role, preferably within a B2B SaaS environment OR general management experience in areas such as management consulting, investment banking/private equity or BizOps
Strong understanding of SaaS business models, metrics (ARR, LTV, CAC, etc.), and go-to-market strategies
Exceptional analytical and quantitative skills with a strong command of financial modeling
Proficiency with data analysis tools (e.g., Excel / Google Sheets, BI platforms like Tableau)
Excellent communication and presentation skills, with the ability to articulate complex concepts to both technical and non-technical audiences
Strong project management skills and the ability to manage multiple initiatives simultaneously
Strategic and critical thinker with a proactive, results-oriented approach

Responsibilities

Support developing and executing the company's overall pricing and packaging strategy for all products and services
Conduct comprehensive market analysis, including competitor pricing, market trends, and industry benchmarks (including identifying broader shifts in pricing models / new approaches to monetization)
Collaborate with product, sales, marketing, and finance teams to align pricing with product roadmaps, GTM strategies, and financial goals
Perform detailed quantitative analysis to model the impact of pricing changes, including price elasticity, customer lifetime value (LTV), and total addressable market (TAM)
Build and maintain pricing models and tools to support decision-making and forecasting
Analyze pricing performance and key metrics (e.g., win rates, churn, expansion revenue) and make data-backed recommendations for adjustments
Lead qualitative and quantitative research initiatives (e.g., conjoint analysis, value surveys, customer interviews) to understand customer willingness to pay and perceived value
Translate customer insights into actionable pricing and packaging recommendations
Define and refine product packages, tiers, and add-ons to meet the needs of different customer segments
Develop and manage the launch plan for new pricing models, working closely with sales enablement to ensure the sales team is equipped to communicate value effectively
Create internal and external pricing documentation, including sales playbooks, value propositions, and public-facing pricing pages
Serve as the internal subject matter expert on all pricing matters
Partner with the sales team to address customer pricing inquiries and support large deal negotiations
Work with the marketing team to develop messaging that highlights the value of our pricing and packaging
Be willing and able to support beyond Pricing & Packaging to support broader corporate strategy efforts (including, but not limited to, supporting M&A strategy and execution and Product / GTM strategy)

Skills

Pricing Strategy

Packaging Strategy

Market Analysis

Competitor Analysis

Quantitative Analysis

Price Elasticity

Customer Lifetime Value

Total Addressable Market

Conjoint Analysis

Customer Interviews

Financial Modeling

GTM Execution

Contentful

Digital content management platform for businesses

About Contentful

Contentful offers a platform for digital content management that enables businesses to create, manage, and deliver content without coding. Its content management system (CMS) is designed for teams to streamline their content production and maintain a consistent experience across various brands and channels. Unlike competitors, Contentful operates on a freemium model, providing free access to basic features while charging for advanced capabilities. The company's goal is to empower businesses to effectively manage their digital content at scale.

Berlin, GermanyHeadquarters

2013Year Founded

$324.4MTotal Funding

SERIES_FCompany Stage

Consumer Software, Enterprise SoftwareIndustries

501-1,000Employees

Benefits

Health Insurance

Stock Options

Fertility Treatment Support

Unlimited Paid Time Off

Parental Leave

Professional Development Budget

Wellness Program

Phone/Internet Stipend

Home Office Stipend

Risks

Emerging CMS platforms with lower costs threaten Contentful's market share.

Integration challenges from the Ninetailed acquisition could disrupt operations.

The freemium model may limit revenue growth if users don't convert to paid plans.

Differentiation

Contentful offers a composable content platform for digital-first businesses.

The platform integrates seamlessly with hundreds of tools through open APIs.

Contentful's CMS allows content management without needing to write code.

Upsides

Contentful's acquisition of Ninetailed enhances its AI-driven content personalization capabilities.

Partnerships with Vercel and SAP expand Contentful's integration and market reach.

The rise of generative AI tools presents opportunities for Contentful's platform enhancement.

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