Business Analyst (Agent Governance Analyst) at WPP

London, England, United Kingdom

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Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Marketing, Advertising, TechnologyIndustries

Requirements

Bachelor's degree in Business Administration, Computer Science, Information Systems, or a related field
[X+] years of experience as a Business Analyst in a software development environment, preferably within an Agile/Scrum framework
Proven experience in eliciting, analyzing, and documenting complex business and functional requirements
Strong understanding of the full software development lifecycle (SDLC) and Agile methodologies (Scrum, Kanban)
Experience in defining user stories, features, and epics, and working with product backlogs
Ability to contribute to and understand solution architecture concepts, including system integrations, data flows, and technical dependencies
Excellent analytical, problem-solving, and critical thinking skills
Exceptional communication (written and verbal), interpersonal, and presentation skills
Strong stakeholder management and negotiation abilities
Proficiency with business analysis tools (e.g., Jira, Confluence, Visio, Lucidchart)
Ability to work independently and collaboratively in a fast-paced, dynamic environment

Responsibilities

Analyze, optimize, and design core business processes, translating disparate processes and system structures into clear, actionable requirements and user stories
Elicit, analyze, and document detailed business and functional requirements, user stories, and process flows, with a strong focus on operational efficiency and user experience
Work closely with Scrum Masters and Product Owners to define, refine, and prioritize features and epics across the product lifecycle, ensuring process integrity
Collaborate with engineering, design, and systems teams to create conceptual and logical solution architectures for problem statements, emphasizing scalable and integrated designs
Coordinate effectively with diverse stakeholders, bridging communication between business, engineering, design, and systems teams to ensure alignment on process and solution design
Support testing and ensure delivered solutions meet defined requirements and contribute to optimized workflows

Skills

Process Optimization

Business Requirements

Functional Requirements

User Stories

Process Flows

Agile Methodology

Scrum

Product Backlog Prioritization

WPP

Global marketing and communications services provider

About WPP

WPP operates in the marketing and communications industry, providing a variety of services such as branding, digital marketing, media planning, market research, public relations, and business transformation. Their approach integrates creativity with data and technology, helping clients build strong brands and engage effectively with their audiences. WPP stands out from competitors by focusing on innovation and sustainability, participating in global initiatives like the United Nations Climate Change Conference, and producing thought leadership content like the Atticus Journal. The company's goal is to be a strategic partner for businesses, aiding them in navigating the complexities of modern marketing and achieving their objectives.

London, United KingdomHeadquarters

2015Year Founded

IPOCompany Stage

Consulting, Social ImpactIndustries

10,001+Employees

Risks

Increased competition from Publicis, gaining market share and outperforming WPP in certain areas.

Potential over-reliance on strategic partnerships may limit WPP's flexibility and independence.

Challenges in effectively integrating AI into operations indicate potential gaps in current capabilities.

Differentiation

WPP excels in creative transformation, combining creativity with data and technology.

The company is a leader in sustainability, participating in global initiatives like the UN Climate Change Conference.

WPP's strategic partnerships, such as with Universal Music Group, enhance its unique market offerings.

Upsides

Increased focus on AI-driven marketing solutions enhances WPP's service offerings and client engagement.

Strategic partnerships with music industry leaders provide unique marketing opportunities and vast music access.

Winning the 'Omnichannel Excellence Award' highlights GroupM's leadership in integrated marketing solutions.

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