Email Marketing Manager
VersapaySalary not specified
Full Time
Mid-level (3 to 4 years)
Not SpecifiedCompensation
Junior (1 to 2 years), Mid-level (3 to 4 years)Experience Level
Full TimeJob Type
UnknownVisa
Marketing, AdvertisingIndustries
Requirements
- Bachelor’s Degree or equivalent experience
- 3-5 years project management experience
- Entry-level agency experience preferred
- Email and direct mail experience required
- Database and customer segmentation experience required
- Data file layout and data feed knowledge and experience required
- Email marketing platform experience preferred (understanding of segmentation, automation, personalization)
- Email testing experience required
- Ability to manage multiple projects at one time
- Proven track record and experience in people collaboration
Responsibilities
- Requirement gathering: Collect and document business requirements from stakeholders
- Collect technical requirements: Identify integration with CRM, personalization needs, tracking, and automation
- Documentation: Create detailed, accurate, and thorough documents including Adobe email campaign specifications, seed lists, and test scenarios required for each email campaign. Develop business logic as it pertains to audience segmentation which aligns with email and direct mail creative needs. Identify audience segmentation and guide team and client on data needs for dynamic email content
- Testing and validation: Assist in agency quality testing to ensure solutions meet business needs and align to provided specifications. Ensure all requirements (personalization, dynamic content, links, tracking, data) are implemented as specified. Validate business logic and serve as liaison with any partner email deployment vendor
- Process Mapping and Analysis: Identify inefficiencies or bottlenecks in the existing workflow. Propose improved processes for email development
- Mitigate Risks: Collaborate with cross-functional teams to solution and problem-solve as issues arise. Escalate as necessary to ensure integrity of client expectations and internal capabilities
- Meeting Leadership: Lead effective and efficient meetings through preparation, clear direction, and detailed meeting agenda
- Process and Quality: Champion agency process and quality work
Skills
Key technologies and capabilities for this role
Questions & Answers
Common questions about this position
What are the main responsibilities of the Business Analyst role?
The role involves requirement gathering from stakeholders, collecting technical requirements like CRM integration and personalization, creating detailed documentation such as Adobe email campaign specifications, assisting in testing and validation, and process mapping to identify inefficiencies.
What skills and qualities are ideal for this Business Analyst position?
Ideal candidates have experience with email development projects, collaborating with creative and technical teams, partnering with project and account managers, and identifying risks. They are creative, solution-oriented, organized, collaborative, and have exceptional people skills.
Is this Business Analyst role remote or based in a specific location?
This information is not specified in the job description.
What is the compensation or salary for the Business Analyst position?
This information is not specified in the job description.
What makes a strong candidate for the Business Analyst role at RAPP?
A strong candidate bridges business stakeholders and development teams, gathers requirements effectively, creates accurate documentation for email campaigns, participates in QA testing, and demonstrates creativity, organization, collaboration, and exceptional people skills, especially with email and audience segmentation experience.
RAPP
Precision marketing agency using data-driven strategies
About RAPP
RAPP Worldwide focuses on precision marketing by using detailed data and advanced technology to create personalized marketing experiences for consumers. They serve a variety of clients across sectors like healthcare and technology, delivering engaging campaigns that enhance customer experiences and build brand loyalty. RAPP generates revenue through marketing services such as data analytics and creative content production, as well as consulting to optimize marketing strategies. As part of the Omnicom Group, they leverage a broad network of resources to provide effective marketing solutions.
New York City, New YorkHeadquarters
1965Year Founded
$1.3MTotal Funding
SEEDCompany Stage
Data & Analytics, Consulting, Consumer GoodsIndustries
1,001-5,000Employees
Risks
Loss of key personnel may disrupt strategic initiatives.
New creative leadership could impact client satisfaction if misaligned.
Resource diversion to internal initiatives may affect client service delivery.
Differentiation
RAPP leverages data and technology for personalized marketing experiences.
RAPP is part of Omnicom Group, enhancing its global reach and resources.
RAPP combines creative strategies with data analytics for effective customer engagement.
Upsides
AI-driven personalization enhances RAPP's targeted customer experiences.
Privacy-centric data tools align with RAPP's data-driven marketing approach.
Programmatic advertising complements RAPP's precision marketing model.
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