Crypto.com

Brand Creative Lead

Tokyo, Japan

Not SpecifiedCompensation
Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Marketing, Advertising, Digital MediaIndustries

Requirements

Candidates must possess 10+ years of experience in creative leadership roles, demonstrating a proven track record of leading multidisciplinary teams. They should have an exceptional ability to shape and evolve a brand’s voice across various platforms, coupled with a strong portfolio showcasing creative excellence and impact. Furthermore, applicants must be able to develop ideas that effectively answer briefs, simplify complex problems into clear solutions, and manage multiple projects under tight timelines. Comfort with our products and the competitive landscape, alongside familiarity with crypto culture, is also required.

Responsibilities

The Brand Creative Lead will shape creative excellence across disciplines, setting the creative bar for projects and ensuring alignment with brand standards, business goals, and market relevance. They will lead and collaborate closely with cross-functional partners, creative peers, and marketing leads to bring ideas to life, from concept through to production. This role involves turning briefs into clear, effective creative across formats and channels, driving execution of campaign creatives, and ensuring all output aligns with brand standards and business objectives. The Lead will also make and mentor team members, providing clear feedback and direction while fostering a culture of creative excellence and open collaboration. Finally, they will balance brand and speed, navigating fast-moving timelines and shifting priorities while staying ahead of creative and design trends and integrating AI-assisted creative tools into the team’s workflow.

Skills

Brand Strategy
Creative Leadership
Cross-functional Collaboration
Campaign Development
Briefing
Project Management
Creative Direction
Brand Standards
AI-assisted creative tools
Crypto Culture

Crypto.com

Cryptocurrency trading and financial services platform

About Crypto.com

Crypto.com provides a platform for trading and managing cryptocurrencies, catering to over 100 million customers worldwide. Users can buy, sell, and store various cryptocurrencies while benefiting from services like transaction processing and card issuance. The platform generates revenue primarily through transaction fees and premium services, ensuring a secure and user-friendly experience. What sets Crypto.com apart from its competitors is its strong focus on regulatory compliance, security, and privacy certifications, which builds trust among users. The company's goal is to accelerate cryptocurrency adoption, aiming to have 'Cryptocurrency in Every Wallet™' and to support builders and entrepreneurs in creating a more equitable digital ecosystem.

Key Metrics

Central and Western District, Hong KongHeadquarters
2016Year Founded
$24.3MTotal Funding
SERIES_ACompany Stage
Fintech, Crypto & Web3Industries
5,001-10,000Employees

Benefits

Competitive compensation package.
Huge responsibilities from Day 1: Be the owner of your own learning curve. The possibilities are limitless and depend on you
International company and team

Risks

Regulatory challenges in South Korea could pose compliance risks.
Integration of traditional financial instruments may expose new regulatory risks.
Expansion into Dubai involves navigating complex regulatory landscapes.

Differentiation

Crypto.com offers the world's largest crypto card program with Visa.
The company integrates traditional finance with crypto through strategic acquisitions.
Crypto.com is a leader in regulatory compliance, security, and privacy certifications.

Upsides

Acquisition of Orion expands product offerings in the UAE's crypto-friendly environment.
Growing interest in crypto-based loyalty programs enhances Visa card offerings.
Eco-friendly blockchain solutions align with Crypto.com's sustainability goals.

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