Associate Manager, Wine Club and eComm at Constellation Brands

Napa, California, United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Beverage, Wine and Spirits, CPG, E-CommerceIndustries

Requirements

Experienced and dynamic professional with a deep passion for wine or spirits
Strong sales-focused approach
Keen focus on enhancing club experience and e-commerce sales

Responsibilities

Manage wine and spirits club memberships, ensuring seamless sign-up, retention, and renewal processes
Implement strategies to increase club membership, attracting new members and maintaining relationships with existing ones
Drive sales through targeted promotions, special offers, and seasonal campaigns for club members
Drive sales efforts through e-commerce initiatives
Monitor KPIs related to Average Order Value (AOV), membership retention, and overall sales performance; provide solutions for gaps to leadership
Work with marketing and sales teams to identify opportunities for upselling, cross-selling, and exclusive product offerings
Execute communication strategies including newsletters, emails, and social media to engage members
Provide updates on special releases, new offerings, limited-edition products, and member-only events
Serve as back-up point of contact for club members, addressing inquiries, concerns, or requests in tandem with the Loyalty Concierge
Coordinate release and allocation of special or limited-edition products to high-value members
Work with product and procurement teams to forecast inventory for special releases and new products
Collaborate with Client Care and Loyalty Coordinators to provide personalized service, bespoke recommendations, and facilitate special requests
Oversee coordination of exclusive events or tastings tailored to club members' preferences
Regularly report on membership growth, sales performance, and related KPIs

Skills

Key technologies and capabilities for this role

Wine Club ManagementE-CommerceMembership ManagementSales StrategiesCustomer RetentionDigital SalesCRMCustomer EngagementSales GrowthProduct Allocation

Questions & Answers

Common questions about this position

What is the employment type for this position?

This is a full-time position.

Is this role remote or does it require office presence?

This information is not specified in the job description.

What skills and experience are required for the Associate Manager role?

The role requires experience in managing wine and spirits club memberships, driving sales through e-commerce and promotions, monitoring KPIs like AOV and retention, and strong communication skills for member engagement. A deep passion for wine or spirits and a sales-focused approach are essential.

What is the company culture like at Constellation Brands?

The company is driven to push boundaries, think beyond today, and deliver innovative products and experiences, with a focus on staying ahead of consumer trends since 1945.

What makes a strong candidate for this Wine Club and eComm role?

A strong candidate will have experience in club management and e-commerce sales, a passion for wine or spirits, and a sales-driven mindset with skills in member engagement and KPI monitoring.

Constellation Brands

Produces and markets beer, wine, and spirits

About Constellation Brands

Constellation Brands produces and markets a variety of alcoholic beverages, including beer, wine, and spirits, with a strong presence in the U.S., Mexico, New Zealand, and Italy. The company operates by owning and managing a portfolio of popular brands, such as Corona and Modelo, which it imports and sells exclusively in the U.S. Its products are distributed through a wide network, allowing it to reach both individual consumers and large retailers. What sets Constellation Brands apart from its competitors is its focus on brand management and strong brand recognition, which helps it maintain a competitive edge in the market. The company's goal is to create brands that encourage human connections while also being committed to sustainability and responsible operations.

Rochester, New YorkHeadquarters

1945Year Founded

IPOCompany Stage

Food & Agriculture, Consumer GoodsIndustries

1,001-5,000Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Paid Vacation

401(k) Retirement Plan

Professional Development Budget

Risks

Increased competition in non-alcoholic beverages may impact Constellation's market share.

Integration challenges with Sea Smoke winery could pose financial risks.

Health-conscious trends may reduce sales of traditional alcoholic beverages.

Differentiation

Constellation Brands owns iconic brands like Corona and Modelo, exclusive to the U.S. market.

The company focuses on sustainability, enhancing brand loyalty among eco-conscious consumers.

It has a diverse portfolio, including beer, wine, spirits, and non-alcoholic beverages.

Upsides

Growing demand for premium beverages aligns with Constellation's acquisition of boutique wineries.

Investment in non-alcoholic brand TOST taps into rising health-conscious consumer trends.

RTD market growth supports Constellation's stake in Austin Cocktails and Archer Roose.

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