Associate Director, Measurement Science at Samba TV

San Francisco, California, United States

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Advertising, Media, Ad TechIndustries

Requirements

BA/BS or MS in related technical field or equivalent practical experience
4+ years in ad effectiveness, audience measurement, and guiding client actions based on data
2+ years of experience leading research delivery team
Demonstrated technical acumen; ability to influence and debate solutions with technical team members, to understand technology solutions and potential tradeoffs, and to represent technical concepts to non-technical stakeholders
Proven track record and comfortability in a client facing role
Deep understanding of the advanced TV and video ecosystems
Expertise in audience based buying

Responsibilities

Oversee a 5 person client delivery team, providing leadership oversight and mentoring to team of analytics professionals while focused on setting up and delivering world class ad effectiveness measurement and building process building/workflow documentation
Lead client engagements at the most senior level, routinely engaging with C-Suite executives at publishers, brands, agencies and ad tech platforms
Partner with GTM teams and marketing to properly position Samba measurement capabilities and support Head of Measurement initiatives
Help drive strategy around cross platform, attribution, and other forms of innovative measurement
Actively evangelize Samba data and measurement capabilities in client engagements, marketing efforts and at industry events as well as visionary leadership around the use of Samba TV’s measurement
Support development of narratives for findings; drafting of proposals and statements of work for new opportunities with existing clients
Be an expert on Audience and Outcome Measurement methodologies and industry standards, both inside and outside of Samba
Work in deep partnership with Data Science and Product teams alongside Head of Measurement to create better measurement products that advance the industry
Lead meta-analysis and large bespoke measurement engagements
Balance changing priorities and execution of multiple research studies at once and manage deliverables and timelines
Possess a willingness to support team members and dive into a player-coach role as needed to maintain delivery schedules and hit delivery goals
Work with cross-functional teams to implement and execute studies
Educate internal and external teams on the benefits and capabilities of Samba's suite of measurement products

Skills

Analytics

Team Leadership

Mentoring

Client Delivery

Ad Effectiveness Measurement

Performance Evaluation

Ad Sales Research

Workflow Documentation

C-Suite Engagement

Measurement Science

Samba TV

Audience measurement and analytics for smart TVs

About Samba TV

Samba TV provides audience measurement and insights for the television industry, focusing on the smart TV market. Their technology is integrated into 35 million TVs globally, allowing them to collect and analyze extensive viewership data. This data helps advertisers, broadcasters, and content creators understand viewer behavior and improve their advertising and content strategies. Samba TV's audience measurement system is significantly larger than traditional methods, offering more accurate data. The company operates on a business model where clients pay for access to their data and analytics, ensuring privacy compliance and giving viewers control over their data sharing. The goal of Samba TV is to enhance the television viewing experience through detailed insights and measurement services.

San Francisco, CaliforniaHeadquarters

2008Year Founded

$44.4MTotal Funding

EARLY_VCCompany Stage

Data & Analytics, Consumer SoftwareIndustries

201-500Employees

Benefits

Flexible Work Hours

Remote Work Options

Professional Development Budget

Mental Health Support

Company Equity

Employee Discounts

Risks

Increasing competition from Roku and Amazon challenges Samba TV's market share.

Privacy-focused regulations may increase compliance costs for Samba TV.

Shift towards ad-free streaming services could reduce demand for advertising insights.

Differentiation

Samba TV partners with 20 smart TV brands, embedding technology in 35 million TVs.

Proprietary multi-source panel is 100 times larger than traditional measurement systems.

Offers comprehensive audience measurement and actionable insights for advertisers and content creators.

Upsides

Growing demand for cross-platform measurement solutions boosts Samba TV's market potential.

Acquisition of Semasio enhances capabilities in privacy-compliant contextual targeting.

Partnerships with digital audio platforms expand audience insights across media channels.

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