Art Director CRM (m/f/d) at RAPP

Berlin, Berlin, Germany

RAPP Logo
Not SpecifiedCompensation
Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Marketing, Advertising, Digital MarketingIndustries

Requirements

  • Abgeschlossenes Studium mit Schwerpunkt Grafik-/Kommunikationsdesign oder abgeschlossene Berufsausbildung als Mediengestalter*in
  • Erfahrung mit digitalen und traditionellen Medien und Kampagnen sowie deren kompletter Abwicklung
  • Mindestens 2-3 Jahre Berufserfahrung
  • Versiert im Umgang mit Adobe Creative Cloud sowie Figma
  • Gespür für hochwertige Inszenierung und Typografie
  • Teamplayer*in mit ergebnisorientierter Arbeitsstruktur
  • Interesse für Zeitgeist, Popkultur und aktuelle Trends
  • Einwandfreie Deutschkenntnisse und idealerweise Englischkenntnisse
  • Erfahrung in der Zusammenarbeit mit Kundenberatern, Kreativen und interdisziplinären Teams
  • Fähigkeit, Arbeit intern und beim Kunden zu präsentieren
  • Idealerweise Kenntnisse im CRM-Bereich (Gestaltung digitaler Mailings, Apps, Banner, Website-Inhalte)
  • Vertrautheit mit grafischen Themen sowie UX oder Responsive Webdesign

Responsibilities

  • Konzeption und Entwicklung von CRM-Kampagnen
  • Gestaltung von CRM-Maßnahmen – sowohl für online als auch offline
  • Realisierung und Umsetzung der Maßnahmen von Konzept bis zur finalen Auslieferung
  • Sicherstellung einer markenkonsistenten Kommunikation unter Verwendung des Corporate Identity der Kunden
  • Präsentation von Ideen bei Kundenterminen

Skills

Key technologies and capabilities for this role

Art DirectionCRM CampaignsEmail DesignApp DesignBanner DesignWebsite DesignUX DesignResponsive Web DesignGraphic DesignBrand Consistency

Questions & Answers

Common questions about this position

What work arrangement does this role offer?

The position offers a central and beautiful workplace in Berlin with hybrid and remote possibilities.

What skills and experience are required for this Art Director role?

Candidates need a degree in graphic/communication design or training as a media designer, 2-3 years of professional experience with digital and traditional media, proficiency in Adobe Creative Cloud and Figma, a sense for high-quality staging and typography, and fluent German with ideally English skills.

What is the company culture like at RAPP?

RAPP features a great team and collaborative culture, celebrating diversity and personal well-being to enhance collective performance.

What salary or compensation does this position offer?

This information is not specified in the job description.

What makes a strong candidate for this Art Director CRM role?

Strong candidates have experience collaborating with client advisors, creatives, and interdisciplinary teams, CRM knowledge in digital mailings, apps, banners, and websites, familiarity with UX and responsive webdesign, and are team players with a results-oriented structure and interest in trends.

RAPP

Precision marketing agency using data-driven strategies

About RAPP

RAPP Worldwide focuses on precision marketing by using detailed data and advanced technology to create personalized marketing experiences for consumers. They serve a variety of clients across sectors like healthcare and technology, delivering engaging campaigns that enhance customer experiences and build brand loyalty. RAPP generates revenue through marketing services such as data analytics and creative content production, as well as consulting to optimize marketing strategies. As part of the Omnicom Group, they leverage a broad network of resources to provide effective marketing solutions.

New York City, New YorkHeadquarters
1965Year Founded
$1.3MTotal Funding
SEEDCompany Stage
Data & Analytics, Consulting, Consumer GoodsIndustries
1,001-5,000Employees

Risks

Loss of key personnel may disrupt strategic initiatives.
New creative leadership could impact client satisfaction if misaligned.
Resource diversion to internal initiatives may affect client service delivery.

Differentiation

RAPP leverages data and technology for personalized marketing experiences.
RAPP is part of Omnicom Group, enhancing its global reach and resources.
RAPP combines creative strategies with data analytics for effective customer engagement.

Upsides

AI-driven personalization enhances RAPP's targeted customer experiences.
Privacy-centric data tools align with RAPP's data-driven marketing approach.
Programmatic advertising complements RAPP's precision marketing model.

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