Application Developer at Accenture

Bengaluru, Karnataka, India

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Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Technology, MarketingIndustries

Requirements

Minimum 3-6 years of experience in digital marketing or MarTech/CDP platforms
Minimum 2+ years of hands-on experience with Adobe Experience Platform (AEP) and Real-Time CDP
Proficiency in XDM schema design and dataset configuration
Proficiency in identity resolution, including cross-device stitching and merge rules
Proficiency in audience segmentation and activation use cases
Strong understanding of profile store, segment evaluation logic, and profile simulation tools
Familiarity with batch and streaming ingestion via API or source connectors (e.g., SFTP, cloud storage)
Exposure to Destination setup (e.g., Marketo, ad platforms, custom endpoints)
Comfortable reading/writing JSON, understanding data modeling, and interpreting segment logs
Strong problem-solving and documentation skills
15 years full-time education

Responsibilities

Design and implement XDM schemas, datasets, and data relationships based on business use cases
Configure and manage data ingestion pipelines (batch and streaming) into AEP
Set up and maintain Identity Namespaces, Identity Graph, and Merge Policies for unified profiles
Build and manage audiences using segmentation UI and SQL-based segment builders
Ensure real-time audience availability and validate qualification rules
Work with Adobe product teams or developers to set up Data Sources, Destinations, and Consent Frameworks
Troubleshoot issues related to profile stitching, data mapping, audience qualification, or destinations
Collaborate with AJO, CJA, and Offer Decisioning teams to ensure data usability and activation
Document data dictionaries, profile KPIs, and segmentation logic
Support platform QA/UAT, and contribute to privacy and governance reviews
Collaborate with cross-functional teams to ensure end-to-end delivery
Perform independently and become a subject matter expert (SME)
Contribute to providing solutions to work-related problems
Engage in continuous learning to stay updated with the latest technologies and best practices

Skills

Adobe Experience Platform

AEP

RTCDP

XDM Schema

Data Ingestion

Identity Management

Identity Graph

Merge Policies

Audience Segmentation

SQL

Data Pipelines

Customer Data Platform

AJO

CJA

Offer Decisioning

Accenture

Global professional services for digital transformation

About Accenture

Accenture provides a wide range of professional services, including strategy and consulting, technology, and operations, to help organizations improve their performance. Their services assist clients in navigating digital transformation, enhancing operational efficiency, and achieving sustainable growth. Accenture's offerings include cloud migration, cybersecurity, artificial intelligence, and data analytics, which are tailored to meet the needs of various industries such as financial services, healthcare, and retail. What sets Accenture apart from its competitors is its extensive industry knowledge and ability to deliver comprehensive solutions that address both immediate challenges and long-term goals. The company's aim is to support clients in reducing their environmental impact while driving innovation and growth.

Dublin, IrelandHeadquarters

1989Year Founded

$8.5MTotal Funding

IPOCompany Stage

Consulting, Enterprise Software, CybersecurityIndustries

10,001+Employees

Risks

Rapid AI advancements may outpace Accenture's current capabilities, risking competitive disadvantages.

Integration challenges from multiple acquisitions could affect Accenture's operational efficiency.

The rise of AI-driven startups may disrupt Accenture's market share in customer service solutions.

Differentiation

Accenture's acquisitions enhance its capabilities in digital twin technology for financial services.

The company is expanding its expertise in net-zero infrastructure through strategic acquisitions.

Accenture's focus on software-defined vehicles positions it as a leader in automotive innovation.

Upsides

Accenture's investment in EMTECH supports central bank modernization amid digital currency evolution.

The acquisition of Award Solutions boosts Accenture's presence in the growing 5G and IoT markets.

Accenture's strategic acquisitions align with high-growth markets like digital twins and net-zero projects.

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