Ability to work within a small team connected to a PAN EMEA team of multichannel marketers and experts
Expertise in UX/UI, Campaign Management, Research & Insights, and Educational Content (implied from team expertise)
Responsibilities
Develop a governance and structural framework for content, consolidate and distribute educational content and resources to partners
Conduct gap analysis of current educational content and develop new content suites against key themes for channels including webpages, blogs, social media, webinars, videos, and educational materials
Create and implement content strategies aligned with partner client needs, ensuring consistency, efficiency of formats, and brand alignment
Utilize investor research and insights to create relevant and impactful content
Monitor and analyze content performance, providing recommendations for optimization and improvement
Ensure all content complies with regulatory requirements and obtain necessary approvals
Establish and maintain strong working relationships with local market country marketing managers (CMMs) to align central marketing best practices with local objectives and partnership opportunities
Collaborate closely with brand & campaign marketing, client marketing, and product marketing teams within the EMEA central marketing team
Create a network of contacts across different product/service specialists