Affiliate Marketing Manager at Depop

London, England, United Kingdom

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Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Fashion, E-commerce, MarketplaceIndustries

Requirements

4+ years of experience managing affiliate programs, ideally in a retail or e-commerce environment
Proven success scaling international programs across markets like the US and Australia
Analytical mind with attention to detail
Proactive mindset
Thrives in fast-paced, growing environments
Excited to shape the future of performance marketing mix

Responsibilities

Develop and own the Affiliate marketing strategy, working closely with the Senior Paid Media Manager to scale the channel and support business-level KPIs focusing on Revenue growth and User Acquisition
Ownership of publisher relationships in partnership with our Affiliate Network, Rakuten, to drive purchases and registrations within efficiency goals
Build, manage, and nurture relationships with affiliates, publishers, and partners across the US, UK, and Australian markets
Identify, onboard, and optimise new affiliates to diversify the affiliate portfolio
Provide regular reporting of campaign and publisher performance
Lead the planning, execution, and optimisation of affiliate campaigns
Oversee performance across partners, budgets, and promotions using data-driven insights
Collaborate with in-house marketing and merchandising teams to amplify reach and engagement across multiple markets
Test and innovate within the affiliate channel to embed it across the media funnel

Skills

Key technologies and capabilities for this role

Affiliate MarketingChannel StrategyPaid MediaProgram ManagementGrowth StrategyMarketing Strategy

Questions & Answers

Common questions about this position

What experience is required for the Affiliate Marketing Manager role?

The ideal candidate will have 4+ years of experience managing affiliate programs.

Is this a remote position or does it require office work?

This information is not specified in the job description.

What is the salary or compensation for this role?

This information is not specified in the job description.

What is the company culture like at Depop?

Depop aims to create an inclusive environment where everyone is welcome, reflecting the diversity of the communities they serve, and thrives on different perspectives and experiences to drive innovation.

What makes a strong candidate for this Affiliate Marketing Manager position?

A strong candidate is strategic and hands-on, with 4+ years managing affiliate programs, able to develop strategies, manage publisher relationships, oversee performance using data-driven insights, and collaborate across teams.

Depop

Peer-to-peer marketplace for unique fashion items

About Depop

Depop is an online marketplace designed for buying, selling, and discovering unique fashion items, including designer pieces, vintage finds, streetwear, and sneakers. The platform operates as a peer-to-peer marketplace, allowing users to list their items for sale directly to other users. Depop generates revenue by taking a commission on each sale, which aligns the company's success with that of its sellers. The platform primarily targets younger consumers who value sustainability and often seek second-hand fashion items, making it an appealing option for those looking to reduce waste and support independent brands. Additionally, Depop fosters a sense of community among its users, encouraging interaction and connection, which enhances the buying and selling experience. This community-driven approach, along with its focus on unique and sustainable fashion, sets Depop apart from other online marketplaces.

London, United KingdomHeadquarters

2011Year Founded

$97.3MTotal Funding

ACQUISITIONCompany Stage

Consumer GoodsIndustries

1,001-5,000Employees

Risks

Increased competition from eBay may attract sellers away from Depop.

Marketplace fee for UK buyers may deter some users from Depop.

Generative AI development could disrupt traditional resale models, challenging Depop.

Differentiation

Depop targets younger consumers interested in unique, sustainable fashion items.

The platform fosters a community-driven approach, enhancing user experience and engagement.

Depop's commission-based model aligns its success with that of its sellers.

Upsides

Increased interest in sustainable fashion drives more consumers to Depop.

Social commerce rise creates new engagement opportunities with Depop's young audience.

U.S. resale market forecasted to grow, offering Depop significant growth potential.

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