[Remote] Account Director - Agencies (New Business Development) at Nielsen

New York, New York, United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Media, Advertising, Market ResearchIndustries

Requirements

Minimum 8 years of experience in business development or sales, preferably within the media agency, ad tech or data analytics space
Strong understanding of programmatic, audience data, measurement solutions and media buying processes within media agencies
Contacts & Senior Contacts in Media & Social Agencies a Must
Proven track record of meeting or exceeding sales targets and growing revenue with large enterprise clients
Exceptional relationship-building, negotiation, and communication skills
Experienced in scoping and developing proposals and negotiation strategies
Analytical mindset with the ability to translate data into actionable insights
Excellent sales pipeline management skills with a track record of predictability and consistency
Ability to work independently and collaboratively in a fast-paced, dynamic environment
Proficient in Microsoft Office software
BA with a concentration in Communications, Marketing or Media a plus
Digital and data sales experience
Determined, self-motivated, willing to go the extra mile while hunting for new business
Out-of-the-box thinker who can capitalize on new opportunities and thrive in a strong team-based environment

Responsibilities

Prospecting, networking, and developing new business opportunities with media agencies
Employ a consultative approach to deeply understand clients’ needs and position NIQ solutions to solve their business challenges
Communicate effectively with clients both written and orally and provide excellent customer support
Generating sales leads and maintaining a pipeline of sales opportunities across a portfolio of clients consistent with NIQ’s growth strategy
Negotiate annual or multi-year contracts and ensure maximum renewal rate
Develop insightful presentations and educate clients on current NIQ capabilities and resources
Achieving sales quota consistent with NIQ margin goals and delivery expectations
Collaborate with Customer Success and Product teams to ensure client satisfaction, renewal and growth with each account
Engage with media agencies, developing and executing a strategic sales plan to increase revenue through NIQ audience data, planning and measurement solutions
Drive long-term client relationships, optimize client investments, and help agencies utilize NIQ’s data to improve audience targeting, planning and campaign measurement

Skills

Key technologies and capabilities for this role

new business developmentprospectingsales pipeline managementconsultative sellingcontract negotiationclient relationship managementsales presentationsaudience datamedia planningcampaign measurementdigital salesdata sales

Questions & Answers

Common questions about this position

What is the compensation structure for this role?

This is a commission-based selling role that offers a base compensation in addition to a sales-based incentive tied to annual revenue generation vs. target.

Is this position remote?

Yes, this is a remote position, listed as Location Type: Remote and tagged #LI-Remote (NYC based).

What are the key qualifications and skills required?

Minimum 8 years of experience in business development or sales, preferably in media agency, ad tech or data analytics; strong understanding of programmatic, audience data, measurement solutions and media buying; contacts in media & social agencies; proven track record of meeting sales targets; exceptional relationship-building, negotiation, and communication skills.

What is the company culture like for this role?

The role thrives in a strong team-based environment, involving collaboration with Customer Success and Product teams to ensure client satisfaction, renewal, and growth.

What makes a strong candidate for this position?

A strong candidate has digital and data sales experience, is determined, self-motivated, an out-of-the-box thinker, with contacts in media agencies and a proven track record of exceeding sales targets.

Nielsen

Global measurement and data analytics provider

About Nielsen

Nielsen provides measurement and data analytics services to help businesses understand consumers and markets globally. The company operates through two main divisions: Nielsen Global Media, which offers reliable metrics for the media and advertising industries, and Nielsen Global Connect, which supplies consumer packaged goods manufacturers and retailers with actionable insights about the marketplace. Nielsen combines its proprietary data with other sources to give clients a comprehensive view of current trends and future opportunities. With a presence in over 100 countries, Nielsen aims to support companies in making informed decisions to drive innovation and growth.

Town of Clarkstown, New YorkHeadquarters

1963Year Founded

$45.1MTotal Funding

ACQUISITIONCompany Stage

Data & Analytics, ConsultingIndustries

10,001+Employees

Benefits

Health Insurance

401(k) Retirement Plan

401(k) Company Match

Unlimited Paid Time Off

Risks

Competition from digital-native analytics firms threatens Nielsen's market share.

Privacy regulations may impact Nielsen's data collection capabilities.

Private equity acquisition could lead to strategic shifts misaligned with client needs.

Differentiation

Nielsen offers comprehensive cross-platform measurement solutions, including mobile media markets.

The Diverse Media Equity program elevates diverse-owned media companies' visibility.

Nielsen Impact Score evaluates marketing value of university athletic programs.

Upsides

Acquisition of Telephia enhances Nielsen's mobile media measurement capabilities.

Partnerships with P&G and NMSDC support diverse media representation.

Collaboration with TikTok improves digital audience measurement services.

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