Ladder

Digital term life insurance provider

Palo Alto, California, United States

About Ladder

Ladder Life provides term life insurance through a digital platform aimed at individuals looking for an easy and efficient way to secure coverage. Customers can apply for up to $3 million in coverage without undergoing medical exams or dealing with extensive paperwork, making the process straightforward and quick. For those seeking higher coverage amounts, a simple at-home health check may be necessary. This digital-first approach not only streamlines the application process but also helps lower costs, making term life insurance more accessible and affordable. Ladder Life stands out from competitors by focusing on term life insurance, which covers a specific period, and by offering tools like a coverage calculator to help customers determine their insurance needs based on their financial responsibilities. The company's goal is to provide hassle-free life insurance solutions that meet the needs of modern consumers.

Palo Alto, CaliforniaHeadquarters
2015Year Founded
$190.7MTotal Funding
SERIES_DCompany Stage
Fintech, Financial ServicesIndustries
51-200Employees

Benefits

Health Insurance
Dental Insurance
Vision Insurance
Unlimited Paid Time Off
Stock Options
401(k) Company Match
Commuter Benefits
Parental Leave
Home Office Stipend
Phone/Internet Stipend
Company Social Events

Risks

Increased competition from digital-first startups like Modern Life pressures Ladder to innovate.
Shift towards online platforms increases competition, challenging Ladder's market position.
Integration of life insurance in financial planning software may increase competition.

Differentiation

Ladder offers up to $3M coverage without medical exams, simplifying the process.
Real-time underwriting makes Ladder's life insurance accessible and affordable.
Ladder's digital-first approach aligns with the growing trend of online insurance purchases.

Upsides

Partnership with AmeriSave taps into the home mortgage market, boosting customer acquisition.
Integration with Envestnet | MoneyGuide expands reach within the financial advisory community.
Partnership with WEA Member Benefits opens new growth channels in the education sector.