YouTube SEO Specialist at Welocalize

Barcelona, Catalonia, Spain

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Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Part TimeJob Type

UnknownVisa

Digital Marketing, Performance MarketingIndustries

Requirements

Proven experience optimizing YouTube channels or videos with measurable performance growth
Strong understanding of what makes a good video, including factors that drive retention and engagement (hook, pacing, storytelling, end-screens, cards, etc.)
Proficiency with YouTube Studio, TubeBuddy, VidIQ, Google Trends, and related keyword research or analytics tools
Data-driven mindset with the ability to interpret analytics and translate insights into actionable strategies
Strong collaboration skills and able to work cross-functionally with Paid Media, Content, and SEO teams to ensure cohesive campaign execution
Excellent communication and reporting abilities, comfortable presenting findings and recommendations

Responsibilities

Conduct keyword and topic research for YouTube to identify high-impact opportunities and inform content strategy
Optimize video metadata (titles, descriptions, tags, thumbnails, filenames, and playlists) to maximize visibility and click-through rate
Analyze channel and video performance using YouTube Analytics and other SEO tools to identify trends, opportunities, and actionable insights
Perform competitor and trend research within the client’s niche to uncover content and optimization gaps
Optimize video distribution and promotion strategy, including playlists, linking, and cross-platform promotion
Collaborate closely with Paid Media, Analytics, and Content teams to align YouTube SEO efforts with broader marketing goals and campaigns
Stay up to date with YouTube algorithm changes, SEO best practices, and emerging trends to continuously improve channel performance

Skills

Key technologies and capabilities for this role

YouTube SEOKeyword ResearchVideo Metadata OptimizationContent StrategySEO Best PracticesData Analysis

Questions & Answers

Common questions about this position

Is this position remote or freelance?

This is a freelance-remote position with an initial commitment of 5-10 hours per month for the next 12 months, with potential for more projects.

What skills are required for the YouTube SEO Specialist role?

Candidates need proven experience optimizing YouTube channels or videos with measurable growth, strong understanding of video elements like hooks, pacing, storytelling, end-screens, and cards that drive retention and engagement, plus skills in keyword research, metadata optimization, analytics, and competitor analysis.

What is the compensation for this role?

This information is not specified in the job description.

What is the company culture like at Adapt?

Adapt has a remote-first structure that celebrates difference, embraces diversity, and is built on curiosity, with a passion for learning about industry developments, clients, and peers, while offering career opportunities, training, and work-life balance flexibility.

What makes a strong candidate for this YouTube SEO Specialist position?

A strong candidate has proven experience in YouTube optimization with measurable results and deep knowledge of video engagement factors, along with the ability to conduct research, analyze performance, and collaborate with marketing teams.

Welocalize

Provides AI-driven content localization services

About Welocalize

Welocalize assists businesses in enhancing customer engagement by providing localized content that meets the cultural and linguistic needs of different regions. Their AI-enabled Service Delivery Platform, OPAL, streamlines the translation and approval processes, allowing companies to reduce costs and improve efficiency. Unlike competitors, Welocalize leverages AI and automation to deliver services more effectively, resulting in better business outcomes for clients. The company's goal is to empower businesses to connect with international customers through advanced localization solutions.

New York City, New YorkHeadquarters

1997Year Founded

$33.1MTotal Funding

GROWTH_EQUITY_VCCompany Stage

Enterprise Software, AI & Machine LearningIndustries

1,001-5,000Employees

Benefits

Accident Insurance

Critical Illness Insurance

Hospital Indemnity Insurance

Telemedicine Benefit

Paid Sick Time

Paid Holidays

Employee Assistance Program

Mileage Reimbursement

Medical Insurance

Dental Insurance

Vision Insurance

Health Savings Account/Flexible Spending Account

Voluntary Life Insurance

401(k) Retirement Plan

Risks

Competition from AI-driven tools like DeepL and Google Translate threatens market share.

Rapid AI advancements may commoditize basic translation services, pressuring differentiation.

Economic uncertainties in key industries could reduce spending on localization services.

Differentiation

Welocalize's OPAL platform uses AI to streamline translation and content adaptation processes.

The company offers specialized linguistic validation services for clinical trials and healthcare.

Welocalize's TranslationRater™ plugin for ChatGPT enhances translation quality assessment capabilities.

Upsides

Growing demand for AI-driven localization boosts Welocalize's market opportunities.

Rising interest in multilingual e-learning aligns with Welocalize's expertise.

Healthcare sector's AI integration offers new service expansion opportunities for Welocalize.

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