Vice President Sales, Americas - Genomic Solutions
Danaher CorporationSalary not specified
Full Time
Expert & Leadership (9+ years)
$225,500 – $325,200Compensation
Expert & Leadership (9+ years)Experience Level
Full TimeJob Type
UnknownVisa
Fintech, Financial ServicesIndustries
Requirements
- Bachelor's degree or equivalent professional experience
- Minimum of 20 years of marketing experience, with a strong focus on scaled B2B growth
- Demonstrated expertise in both online and offline marketing channels
- Proven entrepreneurial mindset and hands-on approach
- Strong interpersonal and communication skills
- Exceptional organizational skills, attention to detail
Responsibilities
- Own Marketing strategy and planning - develop a comprehensive B2B Marketing strategy across all channels to acquire and retain customers to support the US businesses
- Drive performance marketing - work with the North America Commercial team and Global Marketing team to plan and execute online performance campaigns including paid social, display, and SEM
- Manage offline marketing campaigns - analyze opportunities and own the launch of offline campaigns, including first-and third-party events
- Oversee local product launches - work with our strategy, go-to-market, and Product Marketing teams to launch new products in the Americas
- Drive content marketing - partner with the Content Marketing team to lay out and execute a comprehensive content strategy, including industry-specific white papers
- Optimize CRM strategy - work with the account management team and Global Marketing team to scale and optimize email marketing campaigns
- Performance management - review, discuss, and analyze the current performance of marketing campaigns and iterate based on early findings
- Deliver insights - surface customer insights that enrich our understanding of our buyer personas, and craft a value proposition that resonates with key segments
Skills
Key technologies and capabilities for this role
Questions & Answers
Common questions about this position
What is the salary range for the VP, Marketing, North America role?
The salary range is $225.5K - $325.2K.
Is this a remote, hybrid, or in-office position?
This is a hybrid role based in San Francisco, CA.
What key skills and qualities are needed for this VP Marketing role?
The role requires strategic and results-driven leadership, B2B marketing expertise, data-focus, proactivity, and creativity to strategize, execute, test, and optimize marketing initiatives across online and offline channels.
What is the marketing team like at Airwallex?
The Marketing team drives brand awareness and customer engagement through innovative and strategic campaigns, leveraging data-driven insights and creative strategies, and is passionate about telling the Airwallex story to support company growth.
What makes a strong candidate for this VP Marketing position?
A strong candidate is a versatile B2B marketing leader with experience owning marketing strategy, driving performance and offline campaigns, overseeing product launches, and executing content strategies, while collaborating with commercial, strategy, and global teams.
Airwallex
Cross-border payment solutions for businesses
About Airwallex
Airwallex provides cross-border payment solutions for businesses of all sizes, including small to medium-sized enterprises and large corporations. The company offers a range of financial services such as multi-currency accounts, international money transfers, foreign exchange services, and payment gateway solutions. These services are designed to facilitate efficient and cost-effective international transactions. Airwallex uses advanced technology to ensure that these transactions are fast and secure. Unlike many competitors, Airwallex focuses on building financial infrastructure that supports the digital economy, allowing businesses to operate seamlessly across borders. The company's goal is to simplify global payments and make them accessible to businesses worldwide.
Eastern District, Hong KongHeadquarters
2015Year Founded
$877.4MTotal Funding
SERIES_ECompany Stage
FintechIndustries
1,001-5,000Employees