Vice President of Strategic Finance & Analytics at Brooklinen

New York, New York, United States

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Not SpecifiedCompensation

Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Consumer GoodsIndustries

Requirements

12+ years of experience, with prior consumer/retail financial planning & analysis experience required
5+ years of people leadership experience, including managing direct reports and other people managers; track record of hiring, developing, and working through team challenges
Deep knowledge of financial planning, budgeting, analytics, and cost control principles, including GAAP accounting
Background in a mix of FP&A, accounting, analytics, strategy/development, or investment banking (a plus)
Excellent analytical, financial modeling, and presentation skills with the ability to analyze raw data, draw conclusions, and develop actionable recommendations
Excellent written and verbal communication skills with the ability to interact well with senior management and communicate effectively in meetings
Experience building and leading a team and making recommendations on org structure
Advanced Excel skills and the ability to adapt to new systems, as well as participate in selecting them
A growth mindset—excited to test, learn, and stretch beyond comfort zone

Responsibilities

Define and lead the long-term financial strategy, aligning with overall company goals
Oversee FP&A, analytics, and insights functions, ensuring integration and collaboration across departments
Guide enterprise-wide budgeting, forecasting, and financial modeling to inform executive decisions
Lead the team in monthly and quarterly financial reporting to the Board
Translate complex financial data into clear, actionable insights for senior leadership and board reporting
Champion automation and scalable financial systems that enable efficient, real-time reporting
Cultivate a high-performing, collaborative Finance & Analytics team of 5 direct reports (7 total today), with responsibility for shaping the future org structure and developing future leaders as the business grows
Drive a culture of data fluency and accountability across all business functions
Evaluate and influence business performance through regular KPI reviews and strategic planning sessions

Skills

FP&A

Financial Planning

Forecasting

Budgeting

Financial Modeling

Analytics

Financial Reporting

Board Reporting

KPI Analysis

Strategic Planning

Data-Driven Decision Making

Financial Systems

Automation

Team Leadership

Brooklinen

Direct-to-consumer home textile retailer

About Brooklinen

Brooklinen specializes in high-quality home textiles such as sheets, towels, pillows, comforters, and loungewear, targeting consumers who want to enhance their home living experience with premium yet affordable products. The company designs and manufactures its own items, selling them directly to customers through its website, brooklinen.com. This direct-to-consumer model allows Brooklinen to eliminate middlemen, resulting in luxury-quality products at lower prices compared to traditional retail. They often bundle products for savings and create urgency with limited edition items, encouraging repeat purchases. Customer satisfaction is a priority, reflected in their extensive positive reviews and high retention rates, with over 500,000 satisfied customers. Brooklinen aims to provide high-quality home essentials while maintaining a strong focus on customer experience.

New York City, New YorkHeadquarters

2014Year Founded

$58.4MTotal Funding

GROWTH_EQUITY_VCCompany Stage

Consumer GoodsIndustries

51-200Employees

Benefits

401(k) plan with a 4% match

100% paid parental leave for ALL new parents

Budget for learning and development

Fun team outings

Risks

Increased competition from brands like Parachute and Target may impact market share.

Brooklinen's kids' collection may not resonate with existing customers, risking unsold inventory.

The saturated laundry care market poses challenges for Brooklinen's Essential Detergent line.

Differentiation

Brooklinen cuts out middlemen to offer luxury-quality products at lower prices.

The company focuses on customer satisfaction with over 50,000 five-star reviews.

Brooklinen's direct-to-consumer model allows better control over customer experience and product quality.

Upsides

Increased demand for eco-friendly products aligns with Brooklinen's Organic Collection.

Collaborations with brands like Sesame Street enhance brand visibility and attract new customers.

The rise of e-commerce allows Brooklinen to reach a wider audience without physical stores.

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