Vice President of Marketing and Communications at AeroVironment

Arlington, Virginia, United States

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Defense, AerospaceIndustries

Requirements

Bachelor’s Degree in business and/or marketing or equivalent combination of education, training, and experience
10+ years of proven success developing and managing brand strategies with experience connecting those strategies to business results
15+ years in marketing and/or communications
8+ years of experience supervising a marketing team
Deep understanding of traditional and digital media, learning products and services, and the spectrum of customer touchpoints
Ability to think strategically and creatively, but also detail-oriented with the ability to manage projects from inception through execution; deadline driven with ability to multi-task
Experience gathering and using data to make findings, draw conclusions from those findings, and then communicate those conclusions
A desire and ability to flourish in a dynamic, high-growth, entrepreneurial environment
Ability to work with multiple stakeholders to influence and drive implementation
Excellent communication skills, both oral and written; excellent organizational skills
Advanced degree is preferred
Demonstrated competency in using data analysis and forecasting to optimize marketing spend
Strong organizational skills

Responsibilities

Create and manage a strategic marketing campaign for a world-class defense company that sets the standard across the industry while building customer and global brand awareness
Provide forward thinking creative leadership by inspiring creative collaboration across the organization
Effectively translate branding and marketing strategies for a wide range of products, verticals, events, and brand initiatives in collaboration with key stakeholders
Develop innovative concepts, implementing strategic positioning and messaging in all communications while keeping with project scope, business requirements, timelines, and budget
Oversee the marketing and communications department leading and developing a team of functional marketing experts with a focus on business process optimization and continuous learning
Develop innovative programs collaborating with the Product Line Management and Business Development teams to deliver results-oriented campaigns focusing on digital, brand, PR, product, content, and event marketing
Advocate for marketing best practices, innovation and success metrics and test strategies across the organization
Manage internal and external websites, social media channels and internal communications media with responsibility for content, optimal user-experience, and design
Draft and finalize messages, presentations, executive communications, internal communications, and other media materials, as necessary
Work with teams across the organization to ensure the consistent and actionable implementation of AV's brand and user experience precepts in all stakeholder touchpoints, including media, physical spaces, user interfaces and industrial design
Assist in planning and organizing media activities. Prepare management for interviews with media and other key corporate communications interactions
Develop press releases, position statements and Q&A to support media relations efforts

Skills

Key technologies and capabilities for this role

Strategic MarketingCommunicationsBrand ManagementDigital MarketingPRContent MarketingEvent MarketingSocial MediaTeam LeadershipBusiness DevelopmentMarketing CampaignsMessagingBudget Management

Questions & Answers

Common questions about this position

What are the basic qualifications for this role?

A Bachelor’s Degree in business and/or marketing or equivalent combination of education, training, and experience is required, along with 10+ years of proven success developing and managing brand strategies with experience connecting those strategies to business goals.

Is this a remote position or does it require office work?

This information is not specified in the job description.

What is the salary or compensation for the Vice President of Marketing and Communications role?

This information is not specified in the job description.

What team leadership responsibilities does this role involve?

The role requires overseeing the marketing and communications department, leading and developing a team of functional marketing experts with a focus on business process optimization and continuous learning.

What experience makes a strong candidate for this position?

Candidates with 10+ years of proven success in developing and managing brand strategies, connecting them to business goals, and experience in strategic marketing campaigns for defense or similar industries will stand out.

AeroVironment

Develops autonomous robotic systems for defense

About AeroVironment

AeroVironment develops and sells autonomous robotic systems that can perform various missions without human intervention. These systems are designed to enhance operational efficiency, reduce risks to personnel, and provide valuable data to users. The company primarily serves government agencies, defense organizations, and commercial clients, focusing on the defense and aerospace sectors. AeroVironment stands out from its competitors by emphasizing sustainability and environmental responsibility in its business practices, which not only helps the environment but also builds loyalty among employees and customers. The company's goal is to lead the market in intelligent robotic systems while promoting sustainable practices and creating new business opportunities.

Monrovia, CaliforniaHeadquarters

1971Year Founded

$20.3MTotal Funding

IPOCompany Stage

Robotics & Automation, Aerospace, DefenseIndustries

501-1,000Employees

Benefits

Health, Dental, & Vision

Health Savings Account

401(k) Account

Alternative Work Schedule

Educational and Tuition Assistance Programs

Employee Assistance Program

Sick Leave Donation

Time Off

Travel Assistance

Company Sponsored Events

Risks

Competition from European drone companies like Parrot may impact market share.

US-China trade tensions could disrupt AeroVironment's supply chain.

BlueHalo acquisition poses integration risks and management distraction.

Differentiation

AeroVironment specializes in unmanned aircraft systems for defense and commercial markets.

The company focuses on sustainability and innovation in autonomous robotic systems.

AeroVironment's acquisition of BlueHalo enhances its defense technology capabilities.

Upsides

Increased demand for Western-made drones boosts AeroVironment's market share.

BlueHalo acquisition enhances AeroVironment's competitive edge in defense technology.

Customizable AI UAVs attract new military contracts with enhanced adaptability.

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