Vice President, Earned Media Strategist at Daniel J Edelman Holdings

New York, New York, United States

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Public Relations, Marketing, MediaIndustries

Requirements

Minimum of 8 years of experience in earned media and media relations
Bachelor’s degree or equivalent work experience
Creative, outside-of-the-box thinker, storyteller, and leader who lives and breathes media and is an avid consumer of media in all forms
Constant sense of what’s trending in the news and finger on culturally relevant conversations among consumers
Exceptional understanding of the consumer/lifestyle media landscape and top stories in the news
Existing network of media contacts, especially in consumer/lifestyle audiences across print, digital, emerging media, and broadcast from top-tier outlets
Ability to craft storylines and themes reporters will view as newsworthy
Ability to create integrated earned media strategies that resonate across platforms and diverse media channels
Experience leading media relations campaigns
Audience-centric mindset with ability to formulate newsworthy media strategies that advance clients’ businesses
Confidence to counsel executives and C-Suite on effective earned media strategies
Solid working knowledge of social/digital platforms and management of visual assets, with familiarity of production and video as a storytelling medium
Strong networking and writing skills
Capable speaker who is organized, confident, and professional
Ability to effectively manage projects, budgets, delegate work, oversee short-term and long-term/complex assignments
Ability to judge, edit work of junior team members, manage direct reports, and support their career development
Prior experience in an agency environment (preferred)
Demonstrated ability to digest and understand a wide variety of accounts (business, products, markets, personnel, influencers) and translate into newsworthy storylines and themes (preferred)
Established relationships with reporters across verticals and media outlets with success securing impactful media from top-tier outlets in print, online, broadcast, podcasts, video, and social (preferred)
Strong client counselor with proven ability to influence/educate clients on earned media's role in communications/marketing, what reporters/media seek, and articulate current media landscape (preferred)

Responsibilities

Work in collaboration with account teams and specialists (creative, planning, analytics, digital, creator marketing) on earned media strategy and execution for clients
Help clients find the right reporter for their story at the right time through newsworthy strategies
Counsel executives and C-Suite on effective earned media strategies
Manage projects and budgets
Delegate work effectively and oversee a large volume of short-term and longer-term/complex assignments on accounts
Judge and edit work of junior team members
Manage direct report(s) and support their career development

Skills

Key technologies and capabilities for this role

Earned Media StrategyMedia RelationsStorytellingMedia Landscape KnowledgeConsumer Lifestyle MediaPrint MediaDigital MediaEmerging MediaBroadcast MediaMedia Contacts NetworkIntegrated Media StrategiesTrending NewsCultural ConversationsCreative ThinkingLeadership

Questions & Answers

Common questions about this position

What is the minimum experience required for this role?

The position requires a minimum of 8 years of experience in earned media or related fields.

What key skills are needed for the Vice President, Earned Media Strategist position?

Candidates need strong media relations, storytelling, networking, writing, project management, and leadership skills, including an understanding of consumer/lifestyle media, existing media contacts, and the ability to craft newsworthy storylines.

What is the company culture like at Edelman?

Edelman's culture thrives on boldness as possibility, empathy as progress, and curiosity as momentum, pursuing an equitable workplace that fosters trust, collaboration, and belonging.

Is this a remote position or does it require office work?

This information is not specified in the job description.

What makes a strong candidate for this role?

A strong candidate is a creative, outside-of-the-box thinker and storyteller with deep media knowledge, an existing network of contacts, leadership experience, and the ability to collaborate across teams while managing projects and developing junior staff.

Daniel J Edelman Holdings

Develops marketing strategies for Microsoft

About Daniel J Edelman Holdings

Working at Daniel J. Edelman Holdings offers a unique opportunity to be at the forefront of developing comprehensive marketing and communications strategies. This company’s focus on media relations, social media, data analytics, and influencer collaborations in partnership with a major industry player like Microsoft illustrates a strong alignment with technology and strategic growth. The environment encourages collaboration and innovation, allowing employees to hone their skills in a cutting-edge and dynamic sector.

Seattle, WA, USAHeadquarters

N/AYear Founded

VENTURE_UNKNOWNCompany Stage

51-200Employees