(USA) Director, Digital Media at Walmart

Bentonville, Arkansas, United States

Walmart Logo
Not SpecifiedCompensation
Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level
Full TimeJob Type
UnknownVisa
Retail, E-commerceIndustries

Requirements

  • Deep understanding of the marketing technology ecosystem, including CDPs, DMPs, A/B testing platforms, and analytics tools. Ability to translate technical capabilities into business value
  • Demonstrated ability to think strategically, connect personalization initiatives to broader business goals, and make data-driven decisions
  • Problem-solving skills

Responsibilities

  • Establish and own the overarching personalization strategy for all member experiences, ensuring alignment with top-level business objectives
  • Develop a multi-year personalization roadmap that connects strategic goals to concrete execution milestones and business outcomes
  • Lead the prioritization of initiatives based on business impact, technical feasibility, and member value
  • Champion and lead a test-and-learn culture, overseeing the design and execution of innovation pilots to evaluate emerging personalization capabilities
  • Translate successful pilots into scalable, always-on programs by creating clear documentation and playbooks for the broader organization
  • Partner closely with data science and analytics teams to establish robust success metrics, control groups, and learning agendas
  • Act as the primary translator and strategic bridge between marketing and technical teams (engineering, data science, and product)
  • Lead the requirements definition, use case design, and cross-functional alignment processes to ensure seamless implementation and adoption of personalization technologies
  • Simplify complex technical capabilities into clear, business-friendly frameworks and strategic use cases that resonate across the organization
  • Build and embed scalable processes, frameworks, and governance standards that enable marketing teams to deploy personalization efficiently and at scale
  • Oversee the creation of best-in-class workflows, including intake processes and QA protocols, to ensure high-quality, low-friction launches
  • Serve as a key leader in training and enablement, building institutional knowledge and promoting best practices for personalization tools and capabilities across the organization
  • Define and measure the business impact of personalization programs, translating results into strategic insights that inform future roadmap prioritization
  • Partner with analytics to quantify incremental revenue, engagement, and retention lift from all personalization activations
  • Establish enterprise-level reporting routines and dashboards that provide a clear view of performance to key stakeholders and leadership

Skills

Personalization Strategy
Data Science
Digital Marketing
Product Management
Engineering Leadership
A/B Testing
Analytics
Roadmap Development
Cross-Functional Leadership
Test and Learn
Success Metrics

Walmart

Global retail chain offering affordable products

About Walmart

Walmart operates a chain of hypermarkets, discount department stores, and grocery stores, providing a wide variety of products at low prices to everyday consumers, families, and communities. The company combines physical retail locations with an e-commerce platform, allowing customers to shop for groceries, apparel, electronics, and household items both in-store and online. Walmart's efficient supply chain management and large-scale purchasing enable it to maintain affordability, setting it apart from competitors. The company also offers financial services and health and wellness services, including pharmacies and vision centers. Walmart's goal is to save people money and support communities, as demonstrated by its efforts during the COVID-19 pandemic and its commitment to social responsibility, including programs for veterans and military families.

Bentonville, ArkansasHeadquarters
1962Year Founded
$5,515MTotal Funding
IPOCompany Stage
Financial Services, Consumer GoodsIndustries
10,001+Employees

Benefits

PTO: Paid vacation, sick time, personal time and holiday time
10% discount on regularly priced general merchandise and fresh fruits and vegetables
6% 401(k) match to all employees, including hourly workers, after one year
Roth IRA available
Associate Stock Purchase Plan
maximum and eligible preventive care covered at 100%
Health reimbursement plans

Risks

Rising U.S. labor costs could pressure profit margins.
Amazon's grocery delivery expansion threatens Walmart's market share.
Fintech investments expose Walmart to financial regulatory risks.

Differentiation

Walmart's omnichannel strategy integrates physical and online retail seamlessly.
The company offers a wide range of products at consistently low prices.
Walmart's commitment to community support enhances its brand reputation.

Upsides

Walmart's investment in fintech expands its financial services offerings.
Robotics integration in distribution centers boosts operational efficiency.
Culturally themed product lines attract diverse customer segments.

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