Sr. Staff Marketing Data Scientist at Quizlet

San Francisco, California, United States

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

EdTech, Technology, MarketingIndustries

Requirements

7–10+ years in marketing analytics/data science (consumer or subscription businesses), with recent hands-on TOF growth work
Designed, powered, run, and interpreted geo holdouts, heavy-ups, synthetic control; knowledge of pitfalls (seasonality, contamination, spillovers) and how to validate assumptions
Built or owned an MMM (or ran a vendor) including spec/priors/regularization, calibration to experiments, and turning results into allocation decisions
Multiparty data fluency in MMPs: AppsFlyer (preferred), Adjust, or Branch (SDK events, postbacks, SRNs, SKAN schemas)
Multiparty data fluency in ad platforms & APIs: Meta/Google/TikTok

Responsibilities

Own cross-channel incrementality: stand up and analyze geo/user holdouts, heavy-ups, synthetic controls, CUPED/diff-in-diff, and brand-lift; produce incremental qualified visits / sign-ups with uncertainty
Build an always-on testing calendar and power analyses; automate ingestion and readouts
Triangulate MMM + experiments + platform signals
Operate or co-own an MMM (in-house or vendor) and calibrate to holdouts; define decision rules (MMM for budgeting, experiments for validation, platform MTA for ops)
Produce response curves and marginal dollar recommendations by channel/geo/audience; model payback windows (30-day to multi-year LTV) and saturation guardrails
Wrangle multiparty data (imperfect by default); join ad platform exports/APIs (Meta, Google, YouTube, TikTok, Snap, DV360/TTD, affiliate/influencer), MMP data (AppsFlyer/Adjust/Branch), GA4/GTM, and internal product/financial events
Handle ID fragmentation, SKAN/ATT, cookie loss, missingness, and deduplication; document assumptions and data quality SLAs
Ship decision-driving reporting: build exec-ready views (e.g., brand search, share of voice, qualified-visit rate, creative learning) tied to sign-ups, retention, and LTV
Run source-health monitoring with forward projections and risk flags
Evaluate and manage MMM vendors, GTM/analytics implementers, survey/brand trackers, CDPs, and clean-room partners; write SOWs, define success metrics, and QA their models/tags
Make buy-vs-build recommendations and own integrations end-to-end

Skills

Marketing Mix Modeling

MMM

Incrementality Testing

Geo Holdouts

User Holdouts

Synthetic Controls

CUPED

Difference-in-Differences

Brand Lift Studies

Multi-party Data Integration

Ad Platforms

AppsFlyer

MMP

Web Analytics

App Analytics

Quizlet

Develops educational tools for students and teachers

About Quizlet

Quizlet develops educational tools designed to inspire and empower students and teachers. It serves over 60 million active users each month and is recognized as one of the top education apps available on iOS and Android. Quizlet's products include various learning tools that help users study and retain information effectively. The platform offers both free and premium subscription services, allowing users to access additional features and resources. Unlike many competitors, Quizlet has a large user base and a strong presence in the education technology market, which enhances its community and resource sharing. The company's goal is to create a significant global impact in education by providing accessible and effective learning solutions.

San Francisco, CaliforniaHeadquarters

2005Year Founded

$60.3MTotal Funding

SERIES_CCompany Stage

Consumer Software, EducationIndustries

501-1,000Employees

Benefits

Shared financial success: Competitive salaries, stock options and a 401k that makes saving for retirement easy.

Competitive healthcare: Comprehensive health, dental, vision and disability plans for you and your family.

PTO and family benefits: Everyone gets four weeks of PTO. Our generous family leave plan has you covered when you welcome a new, little learner into your family.

Professional development: Learning never stops. Get reimbursed each year for professional development, and learn from the best with regular tech talks.

A welcoming workplace: Enjoy free lunch and dinner with great company. Benefit from adjustable desks and employee lounges while taking in amazing views of the Bay.

Commuter benefits: We don’t have a school bus, but we'll help cover your public transportation and parking. If you decide to work late, your ride home is on us as well.

Risks

Increased competition from AI-driven platforms like Khan Academy and Duolingo.

Recent U.S. outage may decrease user trust and retention.

New CEO's strategic shifts could disrupt operations or alienate existing users.

Differentiation

Quizlet offers AI-powered features like Magic Notes and Memory Score for personalized learning.

The platform's gamification strategy includes features like Quizlet Challenge and Quizlet Learn.

Quizlet's Q-Chat beta feature aligns with the trend of conversational AI in education.

Upsides

Quizlet's new CEO, Beidler, may drive fresh strategic direction and innovation.

Intentional slowing of AI adoption focuses on quality, ensuring sustainable long-term growth.

AI-powered features enhance user engagement, potentially increasing retention and user base.

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