Sr. Manager, Brand, PR & Communications at Smarsh

Portland, Oregon, United States

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Technology, Compliance, Financial ServicesIndustries

Requirements

10+ years of experience in global brand management, PR, or communications — ideally within B2B technology, SaaS, or regulated industries
Proven success developing and executing integrated brand, PR, and communications strategies that drive measurable impact
Strong experience (implied from context in leading global PR, brand strategy, media relations, crisis communications, and campaign oversight)

Responsibilities

Execute a brand strategy that positions Smarsh as the market leader in communications intelligence and compliance innovation
Ensure the Smarsh brand is expressed consistently and powerfully across all channels, campaigns, and experiences
Partner with design, product, and BU marketing teams to bring the brand to life through clear, data-backed storytelling and creative execution
Measure and report on brand health, share of voice, media sentiment, and coverage quality, benchmarking against key competitors to track brand strength, perception, and progress
Partner with the VP of Brand Marketing to lead global PR strategy that’s AIO optimized/discoverable to elevate Smarsh’s presence across top-tier technology, financial services, and compliance media
Partner with U.S. and U.K. PR agencies to build and maintain strong relationships with journalists, analysts, and industry influencers
Identify and engage with both traditional media and digital influencers to amplify Smarsh’s leadership in data, AI, and compliance-driven innovation
Manage executive visibility programs, including media interviews, thought leadership platforms, speaking opportunities, and awards
Own crisis communications response with clarity, speed, and confidence during sensitive or high-impact situations
Oversee development and execution of integrated brand and communications campaigns that advance Smarsh’s positioning and market visibility
Collaborate with demand generation, product marketing, and digital teams to align storytelling with pipeline goals and product narratives
Lead development of core messaging, press materials, thought leadership, and customer success storytelling that highlights real-world impact
Partner with business units to source and nurture customer advocates aligned to key products, regions, and segments
Turn customer success into compelling stories, testimonials, logos, and use cases that reinforce Smarsh’s leadership
Activate advocates across PR, media, case studies, speaking engagements, awards, and integrated campaigns

Skills

Key technologies and capabilities for this role

Brand StrategyPRCommunicationsReputation ManagementStorytellingData-Driven MarketingAI Content CreationBrand Health MetricsGlobal MarketingCampaign Management

Questions & Answers

Common questions about this position

What is the reporting structure for this role?

This role reports to the VP of Brand Marketing.

Is this a remote position or does it require office work?

This information is not specified in the job description.

What are the key responsibilities in brand leadership for this role?

The role involves executing a brand strategy to position Smarsh as the market leader, ensuring consistent brand expression across channels, partnering with teams for storytelling, and measuring brand health and media sentiment.

What does Smarsh do as a company?

Smarsh empowers customers to manage risk and unleash intelligence in their digital communications, helping over 6500 organizations in regulated industries capture, archive, and harness communications data to turn compliance into a strategic advantage.

What kind of experience makes a strong candidate for this position?

A strong candidate is a communications leader who thrives at the intersection of brand storytelling, reputation management, and data-driven marketing, with expertise in leveraging AI for content and campaigns.

Smarsh

Archiving and compliance solutions provider

About Smarsh

Smarsh provides archiving and compliance solutions specifically designed for financial services, government agencies, and other regulated industries. Their main product is a cloud-based archive that allows organizations to securely store, search, and manage their communications data, including emails, text messages, and social media interactions. This system helps businesses meet complex security, data privacy, and regulatory requirements. Smarsh differentiates itself from competitors by offering a scalable Software-as-a-Service (SaaS) model that caters to both large enterprises and smaller organizations, ensuring that clients can adapt to evolving regulations. Their goal is to help organizations efficiently manage their communication data, identify risks, and maintain compliance, particularly through tools like Connected Capture for Microsoft Teams, which supports remote workforces.

Portland, OregonHeadquarters

2001Year Founded

$42.4MTotal Funding

BUYOUTCompany Stage

Enterprise Software, Cybersecurity, Financial ServicesIndustries

1,001-5,000Employees

Benefits

Health Insurance

Dental Insurance

Life Insurance

Disability Insurance

Unlimited Paid Time Off

Paid Vacation

Paid Sick Leave

Paid Holidays

Hybrid Work Options

Stock Options

401(k) Company Match

Employee Assistance Programme

Wellness Program

Adoption Assistance

Group Income Protection

Group Life Assurance

Maternity Leave

Paternity Leave

Workplace Pension Scheme

Monthly Wellness Allowance

Company Bonus

Risks

Integration with OpenAI's API may pose compliance and security challenges.

EU's AI Act requires significant adjustments to Smarsh's AI systems.

Expansion into Latin America may expose Smarsh to regional instability.

Differentiation

Smarsh offers cloud-native, context-aware archiving solutions for regulated industries.

The company integrates with popular tools like Microsoft Teams for seamless compliance.

Smarsh serves 9 of the top 10 banks, showcasing its industry trust.

Upsides

Smarsh's global expansion includes a new office in Costa Rica for enhanced support.

Integration with OpenAI's ChatGPT API enhances Smarsh's AI compliance capabilities.

Partnership with Verizon simplifies mobile compliance procurement for Verizon's clients.

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