Sr. Analyst, GenAI at Comcast

Philadelphia, Pennsylvania, United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Media, Technology, EntertainmentIndustries

Requirements

1+ years relevant experience
Bachelor's degree or equivalent in technology, operations management, business administration, or related field
Ability to identify, manage, and help mitigate issues and risks
Highly organized and ability to multitask effectively
Excellent communication skills
Familiarity with business and financial principles

Responsibilities

Conduct research and data analysis to support GenAI model development
Work with internal business stakeholders and departments for discovery, onboarding, and compliance
Build and fine-tune GenAI models using frameworks like Adobe Firefly, Anthropic Claude, and Google Vertex AI for marketing use cases such as product descriptions, ad copy, and customer FAQs
Perform prompt engineering and model evaluation for specific business tasks
Analyze model outputs for accuracy, bias, and relevance with campaign data to evaluate the impact of GenAI-generated content on engagement and conversion
Create dashboards and reports to communicate GenAI insights to stakeholders to visualize GenAI performance across channels and segments
Collaborate with data engineers to prepare and clean training datasets
Document model assumptions, limitations, and performance metrics
Conduct sentiment analysis and brand tone checks on AI-generated content
Stay current with GenAI trends in marketing, including multimodal content generation and AI-driven personalization
Provide technical support and troubleshooting for GenAI applications and support for marketers using GenAI tools in campaign planning and execution
Document model assumptions, prompt strategies, and content approval workflows
Contribute to internal knowledge sharing on GenAI best practices, creative experimentation, and training materials on GenAI
Consistent exercise of independent judgment and discretion in matters of significance
Regular, consistent and punctual attendance; must be able to work nights and weekends, variable schedule(s) and overtime as necessary
Other duties and responsibilities as assigned

Skills

GenAI

Prompt Engineering

Adobe Firefly

Anthropic Claude

Google Vertex AI

Data Analysis

Model Fine-Tuning

Model Evaluation

Bias Analysis

Dashboards

Reports

Comcast

Comcast Corporation is a global media and technology company.

About Comcast

Philadelphia, PennsylvaniaHeadquarters

1963Year Founded

$42.3MTotal Funding

IPOCompany Stage

10,001+Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

401(k) Company Match

Paid Vacation

Paid Parental Leave

Tuition Reimbursement

Unlimited Paid Time Off

Risks

Competition from streaming services impacts Comcast's traditional cable TV business.

5G technology enables new competitors in the broadband market, threatening Comcast's market share.

Consumer scrutiny of data caps and pricing could lead to reputational damage.

Differentiation

Comcast's acquisition of Nitel enhances its managed services offerings in the enterprise sector.

Comcast's digital equity grants highlight its commitment to corporate social responsibility.

Comcast's involvement in rural broadband initiatives opens new markets and customer bases.

Upsides

Comcast's $150M investment in Rio Rancho boosts internet speed and connectivity.

Transform Wealth LLC's investment indicates confidence in Comcast's financial health.

Comcast's expansion efforts could lead to increased customer satisfaction and retention.

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