Bachelor’s degree or equivalent experience in Public Affairs, Journalism, Communications or other relevant areas
Minimum of 3 years of media relations experience in Mainland China with multinational corporations or agencies
Ability to identify and deliver key messages to general and target audiences
Problem solving and conflict management skills
Strong oral/written communication and presentation skills, in both English and Mandarin Chinese
Proven understanding of Chinese media, including print, TV, online and social media
Ability to work in crisis situations
Responsibilities
Execute external communications strategies, campaigns, processes and vehicles that support the business objectives of Shanghai Disney Resort
Develop and maintain relations with Chinese media
Develop and communicate key messages and information related to the development and operations of the resort
Pitch and handle media interviews
Organize media roundtables, and special event logistics
Monitor public opinion which affects Shanghai Disney Resort’s reputation and business, and implement timely actions which assist in managing such issues
Meet budgets for all events, media and collateral work
Accomplish all assignments effectively, accurately and within established timeframe
Ensure that guidelines for the proper use of nomenclature, grammar, graphics and the product/name are met in every communication piece
Skills
Media Relations
Chinese Media
Media Pitching
Media Interviews
Event Logistics
Public Opinion Monitoring
Crisis Management
Mandarin Chinese
English Communication
Presentation Skills
The Walt Disney Company
Leading producers & providers of entertainment and information