Specialist, Business Communications, GC at Nike

Shanghai, China

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Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Sports, Retail, FashionIndustries

Requirements

Bachelor's degree in Journalism, Marketing, Communications, Brand Management, or a related field
5+ years of proven experience in corporate communication, brand communication, business journalism, or content strategy, preferably within the sports, fashion, or retail industry
Genuine passion for sports and the retail industry, with a keen eye for market trends and consumer dynamics
Exceptional skills in writing, editing, and visual storytelling, with strong project management capabilities to lead initiatives independently
Strong judgment with a sensitivity to PR issues and the geo-political landscape
Collaborative team player who demonstrates agility, accountability, and a result-driven mindset
Capable to thrive in a complex, matrixed environment
Young talent with full of sports passion, visionary and strategic thinking on communications skills
Proven track record of crafting compelling narratives that resonate with both internal and external audiences
Innate understanding of the sports retail landscape

Responsibilities

Focus on generating “Cool” storytelling about brand, athletes, innovation, and corporate reputation
Work mainly with marketplace stakeholders on moments such as new concept store opening, retail communications, and support other projects within the team
Responsible for Marketplace, Supply Chain, and Key City communications
Strategic Storytelling: Translate global direction into impactful local communication plans. Generate innovative and "cool" narratives around new store concepts, retail services, and community initiatives
Content Creation & Production: Drive and optimize youth-centric content, leveraging experience in print and digital publishing to lead the end-to-end production of retail-focused publications
Story Mining: Proactively partner with cross-functional teams to discover and develop untold stories that showcase business impact and brand vision
Project & Budget Management: Manage multiple publication and event projects from concept to delivery, including detailed budget tracking, ensuring all initiatives are delivered on time, on budget, and on-brand

Skills

Key technologies and capabilities for this role

JournalismCorporate CommunicationBrand CommunicationContent StrategyWritingEditingVisual StorytellingProject ManagementPRStorytelling

Questions & Answers

Common questions about this position

What is the location for this role?

This role is based at Nike China Headquarters in Shanghai.

What qualifications and experience are required?

A Bachelor's degree in Journalism, Marketing, Communications, Brand Management, or related field is required, along with 5+ years of proven experience in corporate communication, brand communication, business journalism, or content strategy, preferably in sports, fashion, or retail. Key skills include exceptional writing, editing, visual storytelling, project management, strong judgment on PR issues, and a collaborative, agile mindset.

What is the salary or compensation for this position?

This information is not specified in the job description.

What kind of team will I be working with?

You'll be a member of the Greater China Communications team, focusing on Marketplace, Supply Chain, and Key City communications, working with marketplace stakeholders and cross-functional teams in a complex, matrixed environment.

What makes a strong candidate for this role?

A strong candidate is a young talent with sports passion, visionary and strategic communications thinking, journalism background, deep knowledge of sports retail, and proven skills in crafting compelling narratives, plus the ability to manage projects independently in a fast-paced environment.

Nike

Designs and sells athletic footwear and apparel

About Nike

Nike designs, manufactures, and sells a variety of footwear, apparel, equipment, and accessories aimed at athletes, fitness enthusiasts, and everyday consumers. Their products are created to be stylish and performance-oriented, catering to the needs of a diverse clientele. Nike operates through multiple sales channels, including retail stores, online platforms, and third-party retailers, and enhances its brand image through endorsements from well-known athletes and sports teams. A key aspect of Nike's approach is its membership program, which offers exclusive access to products and content, fostering a deeper connection with consumers. Unlike many competitors, Nike places a strong emphasis on sustainability and corporate responsibility, integrating these values into its operations and product development. The company's goal is to continue growing by creating products that resonate with consumers while promoting positive social and environmental impact.

Beaverton, OregonHeadquarters

1964Year Founded

IPOCompany Stage

Consumer Software, Social Impact, Consumer GoodsIndustries

10,001+Employees

Benefits

Health Insurance

Remote Work Options

Flexible Work Hours

Risks

Emerging sportswear brands increase competition through digital marketing and direct sales.

Rising raw material costs could impact Nike's profit margins.

Consumer backlash over labor practices could harm Nike's brand reputation.

Differentiation

Nike integrates electronics into footwear for active recovery, enhancing product innovation.

The company capitalizes on retro designs, appealing to nostalgic consumers.

Nike's strong brand loyalty is bolstered by high-profile athlete endorsements.

Upsides

Nike's partnership with Oaklands Wolves boosts brand visibility among younger demographics.

Significant investments indicate strong investor confidence in Nike's growth prospects.

Nike's recognition as a socially responsible stock appeals to environmentally conscious investors.

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