Social Media Manager at Procore Technologies

Austin, Texas, United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Construction, AECIndustries

Requirements

5+ years of experience managing social media strategy and execution for a business, preferably in an architecture, engineering, construction (AEC), B2B, or SaaS environment
A "chronically online" aptitude for what’s trending, with a constant pulse on digital trends, platform changes, and competitor activity
Demonstrated working knowledge and curiosity for utilizing generative AI models (e.g., Gemini) for marketing applications and workflow optimization
Demonstrated expertise in social-first content creation, including iPhone filming, editing (CapCut/Premiere Pro), and graphic design (Canva/Photoshop)
Proven analytical skillset with a track record of using data to drive decisions; strong proficiency in social media management platforms like Sprout Social
Exceptional written and verbal communication skills, including public-facing confidence for occasional on-camera roles and clear stakeholder management
Proficiency with Google Suite (Docs, Sheets, Slides) and Slack for internal collaboration
Prior experience working within or extensively marketing to the Architecture, Engineering, and Construction (AEC) industry preferred

Responsibilities

Execute the daily scheduling, publishing, and comment strategy for all organic content on LinkedIn, Instagram, Facebook, X, and YouTube using Sprout Social
Maintain the @ProcoreTech social media content calendar, coordinating with broader marketing campaigns, product launches, and company announcements
Monitor industry conversations and social trends within the construction and AEC community to inform content strategy and engagement
Craft compelling, audience-insider social media copy for all posts, aligning with Procore's brand voice and B2B messaging
Produce social-first video content, including ideation, self-filming, conducting on-camera stakeholder interviews, and editing
Create supporting visual content such as carousels, video cover images, and other necessary assets using tools like Canva
Analyze social media KPIs, producing comprehensive weekly performance reports that translate raw data into clear, actionable insights and strategic recommendations
Utilize generative AI to create new efficiencies and optimize social media processes and workflows

Skills

Key technologies and capabilities for this role

LinkedInInstagramFacebookXYouTubeSprout SocialSocial Media ManagementVideo ProductionContent CreationData AnalyticsContent CalendarCopywritingVideo EditingAI

Questions & Answers

Common questions about this position

Is this role remote or on-site?

This is a hybrid position based out of the Austin, TX office requiring you to visit the office 2 times a month.

What experience is required for this Social Media Manager role?

Candidates need 5+ years of experience managing social media strategy and execution for a business, preferably in AEC, B2B, or SaaS, along with expertise in social-first content creation using tools like CapCut/Premiere Pro and Canva/Photoshop.

What platforms will I manage as Social Media Manager?

You will manage LinkedIn, Instagram, Facebook, X, and YouTube using tools like Sprout Social for scheduling, publishing, and comment strategy.

What salary or compensation does this role offer?

This information is not specified in the job description.

What makes a strong candidate for this position?

Strong candidates have 5+ years in social media for B2B/SaaS/AEC, a 'chronically online' aptitude for trends, expertise in video production and editing, proven data analytics skills, and knowledge of using generative AI like Gemini for marketing efficiencies.

Procore Technologies

Construction management software for project efficiency

About Procore Technologies

Procore Technologies provides construction management software that helps streamline and improve the efficiency of construction projects. Its platform includes a variety of tools that assist with different stages of construction, such as prequalification, bid management, estimating, quality and safety management, design coordination, and Building Information Modeling (BIM). This software allows construction teams to enhance communication and visibility between field and office operations, which helps ensure projects are completed on time and within budget. Procore stands out from its competitors by offering a comprehensive all-in-one solution and personalized support services, including training and resources tailored to the specific needs of different clients. The company's goal is to be a trusted partner for construction professionals worldwide, enabling them to successfully manage their projects and adapt to industry trends.

Carpinteria, CaliforniaHeadquarters

2003Year Founded

$552.3MTotal Funding

IPOCompany Stage

Industrial & Manufacturing, Enterprise SoftwareIndustries

1,001-5,000Employees

Benefits

Hybrid Work Options

Professional Development Budget

Risks

Increased competition from new entrants like OpenSpace could challenge Procore's market position.

Dependency on FYLD integration may pose risks if FYLD's platform encounters issues.

Adoption challenges or technical issues with Procore AI Solutions could impact user satisfaction.

Differentiation

Procore offers a comprehensive suite covering all construction stages, from preconstruction to closeout.

The platform integrates BIM and AI solutions, enhancing project management and safety.

Procore's global reach with over 1,000,000 projects in 125 countries sets it apart.

Upsides

Procore's AI solutions aim to boost efficiency and safety in construction management.

The FYLD integration resulted in a 12% productivity gain, enhancing field-office connectivity.

Investment by LMR Partners LLP indicates strong confidence in Procore's growth potential.

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