Social Content Creator (Freelancer) - IN at WITHIN

Indianapolis, Indiana, United States

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Not SpecifiedCompensation

Junior (1 to 2 years)Experience Level

Full TimeJob Type

UnknownVisa

Marketing, Digital MediaIndustries

Requirements

Proven experience creating engaging content specifically for platforms like TikTok, Instagram Reels, YouTube Shorts, with intrinsic understanding of their nuances, trends, and culture ("chronically online" is a plus)
Demonstrated ability to shoot (often with a smartphone) and edit compelling short-form video content
Comfortable using mobile editing apps (e.g., CapCut, InShot) and/or basic desktop software (e.g., Adobe Premiere Rush, iMovie, basic Premiere Pro)
Strong understanding of what makes UGC effective and experience creating content in that authentic style
Ability to generate creative ideas quickly and adapt to the fast-paced nature of social media trends
Excellent communication skills and ability to work effectively within a team environment
Ability to manage multiple projects simultaneously and meet deadlines

Responsibilities

Trendspotting & Ideation: Constantly monitor social media platforms (especially TikTok, Instagram Reels, etc.) to identify emerging trends, sounds, and formats, translating them into actionable content ideas for our accounts
Content Creation: Conceptualize, script, shoot, and edit engaging short-form video and static content optimized for various social media platforms, capturing an authentic, often UGC-style, look and feel
UGC Focus: Develop and execute strategies to encourage and leverage user-generated content, as well as create brand content that mimics authentic UGC
Creative Collaboration: Work closely with the [Social Media Manager / Content Lead] and broader Marketing/Creative teams to align content with campaign goals, brand voice, and platform best practices
Basic Editing & Graphics: Perform necessary edits, add text overlays, incorporate trending audio, and utilize basic motion graphics or in-app effects to enhance content and ensure it's platform-native
Asset Management: Organize and manage digital assets (raw footage, edited videos, graphics) for social media use, ensuring easy access and archiving
Platform Management: Stay updated on best practices, features, and algorithm changes across key social media platforms
Performance Awareness: Have a general understanding of what resonates with audiences and contribute insights based on content performance

Skills

TikTok

Instagram Reels

UGC

Video Editing

Motion Graphics

Trendspotting

Content Creation

Asset Management

Social Media Platforms

WITHIN

Integrates performance media with branded content

About WITHIN

WITHIN is a leader in the Performance Branding sector, specializing in merging performance media with branded content to help brands achieve their business and marketing goals. They offer advanced solutions such as channel strategy development, marginal bidding, attribution modeling, and lifetime value analysis. This strategic approach allows them to create personalized content at scale, making them a valuable partner for prominent brands seeking to optimize their marketing efforts.

New York City, New YorkHeadquarters

2015Year Founded

$150KTotal Funding

SEEDCompany Stage

Consulting, Consumer Software, Consumer GoodsIndustries

201-500Employees

Benefits

Health Insurance

Unlimited Paid Time Off

Phone/Internet Stipend

401(k) Company Match

Hybrid Work Options

Professional Development Program

Company Social Events

Risks

Increased competition from media agencies may impact Within's market share.

Rapid digital marketing evolution requires continuous investment from Within.

Economic downturns could affect Within's revenue from clients like Foot Locker.

Differentiation

Within is the only Performance Branding firm globally, enhancing its market uniqueness.

Within's role as Foot Locker's media agency highlights its industry leadership.

Within offers integrated media and personalized content solutions, setting it apart from competitors.

Upsides

Rising demand for personalized content boosts Within's growth potential.

Growing interest in integrated media strategies aligns with Within's offerings.

Performance branding trend supports Within's focus on measurable marketing outcomes.

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