Content Specialist - AEO & SEO
Kraken$86,000 - $134,000/year
Full Time
Entry Level & New Grad
Not SpecifiedCompensation
Mid-level (3 to 4 years)Experience Level
Full TimeJob Type
UnknownVisa
FMCG, Personal CareIndustries
Requirements
- Content strategist with SEO experience
- Confident in all things content, particularly social content
- Passionate about FMCG, especially Personal Care brands
- Lives and breathes digital with knowledge of latest emerging behaviors in social, e-commerce, and content
- Aware of leading brands in the FMCG space
- Curious and entrepreneurial thinker
- Comfortable in client-facing role, working closely with client brand teams, central marketing teams, and client agency partners
Responsibilities
- Develop search optimization strategies to increase client’s search engine results rankings
- Research SEO keywords for use throughout the client's website and marketing materials
- Set measurable goals that demonstrate improvement in marketing efforts
- Track, report, and analyze website analytics to understand SEO strategy performance with regular reporting to client for further optimization
- Perform ongoing keyword discovery, expansion, and optimization
- Research and implement search engine optimization recommendations
- Research and analyze competitor advertising links
- Efficiently communicate with U-Studio teams and client partners like media agencies to align goals
- Collaborate with other function teams within the client’s marketing department to manage SEO strategy
- Write compelling and high-quality website content, including blog posts and page descriptions to support the creative team
- Update content and website links for maximum optimization and search engine rankings
- Develop ‘best in class’ content and strategies informed by consumer, category, channel, and performance insights from Unilever internal Insight teams and relevant partners
- Owner of Best Practice Case Studies showcasing Unilever’s Global approach to content
- Use Unilever Insight tools and reports, under guidance, to inform early thinking on consumer, category, or channel learning where relevant
Skills
SEO
Content Strategy
Link Building
Keyword Strategy
Social Media
E-commerce
FMCG
Consumer Insights
Market Insights
OLIVER Agency
Creates customized in-house marketing agencies
About OLIVER Agency
OLIVER specializes in creating and managing customized in-house agencies and marketing ecosystems for brands, achieving an average of 30% savings on marketing spend. They leverage the Oliver Marketing Gateway technology and collaborate with The Brandtech Group to integrate external capabilities into clients' operations.
151 Rosebery Ave, London EC1R 4AB, UKHeadquarters
2004Year Founded
M_AND_ACompany Stage
ConsultingIndustries
1,001-5,000Employees