Senior UX/UI Designer (Marketing-Focused)

Position Overview

• Location Type: Remote
• Employment Type: Full-Time
• Salary: Not provided

Outliant is a fully-remote, US-based, digital product development and startup consulting company. They focus on creating seamless digital products with a culturally diverse team, fostering a work-play environment and encouraging creativity.

This role involves designing fully responsive visuals from concept to completion, focusing on marketing landing pages, advertisements, and branding initiatives. The ideal candidate will create impactful marketing materials while maintaining brand consistency.

Requirements

• Strong skills in visual design and user experience (UX) design.
• Experience designing marketing materials such as landing pages, social media graphics, email templates, and advertisements.
• Understanding of brand consistency and maintaining brand guidelines.
• Ability to conduct user research and analyze industry trends.
• Experience with information architecture and user flows.
• Proficiency in usability testing.
• Willingness to accommodate some overlap with EST working hours for candidates outside the EST time zone.

Responsibilities

• Creating Visual Content: Designing marketing materials such as landing pages, social media graphics, email templates, and advertisements that align with the brand’s visual identity and marketing goals.
• Brand Consistency: Ensuring all designs maintain consistency with the brand’s guidelines and messaging across different platforms and channels.
• Campaign Design: Developing visuals for marketing campaigns, including banners, promotional materials, and other assets to support marketing strategies and goals.
• Market Research and Analysis: Conducting thorough user research to understand user needs, behaviors, and preferences. Analyzing industry trends and competitor designs to create innovative and effective marketing materials.
• Information Architecture: Develop information architecture and user flows to create intuitive and effective user experiences. Organize and structure content for optimal user engagement and navigation.
• Usability Testing: Plan and conduct usability testing sessions to gather feedback and improve user experiences.

Company Information

• Company Name: Outliant
• Company Type: Fully-Remote, US-based, Digital Product Development & Startup Consulting
• Core Values: Pursuit of Excellence, Startup Mentality, World-Class Remote Collaboration