Senior UX Content Designer at Target

Brooklyn Park, Minnesota, United States

Target Logo
$87,000 – $156,000Compensation
Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
RetailIndustries

Requirements

  • 4+ years of content design experience

Responsibilities

  • Write content and develop content recommendations for guest-facing experiences, synthesizing Target’s tone and voice, guest needs, business requirements, and principles of UX
  • Track the end-to-end communication flow and proactively reach out to partners to ensure consistency and cohesion
  • Collaborate closely with designers, product owners, researchers, accessibility consultants, data analysts, software engineers, and fellow content designers
  • Advocate for guest communication needs and priorities
  • Conduct basic user experience research with the guidance of the UX research team
  • Collaborate with researchers to identify larger research needs and gaps in understanding of guests’ behaviors and desires
  • Learn from business data and guest insights to help inform content
  • Participate in critiques, workshops, and skill-development opportunities
  • Be part of a rapidly growing culture and team committed to fostering belonging, accessibility, and authenticity for all Target guests
  • Contribute to a culture of human-centered practice within UX, product, and engineering teams
  • Navigate complexity and ambiguity delivering impact for guests and the business

Skills

Content Design
UX Design
User Research
Accessibility
Digital Experience Design
Content Strategy
Web Design

Target

Retailer offering diverse consumer goods

About Target

Target Corporation is a retail company that offers a wide range of products, including clothing, electronics, home goods, and groceries, through nearly 2,000 stores and an online platform. Its "Design For All" philosophy allows it to provide high-quality, affordable products that cater to diverse customer needs. Target differentiates itself from competitors with its owned brands and the Target Circle loyalty program, which enhances customer engagement. The company's goal is to support sustainability and community initiatives by giving back 5% of its profits to local communities.

Minneapolis, MinnesotaHeadquarters
2005Year Founded
N/ACompany Stage
Consumer GoodsIndustries
10,001+Employees

Benefits

Health Insurance
Dental Insurance
Vision Insurance
Life Insurance
Disability Insurance
Paid Sick Leave
Paid Holidays
Paid Vacation
401(k) Retirement Plan
Employee Discounts

Risks

Increased competition from online-only retailers like Amazon threatens Target's market share.
Rising labor costs due to new minimum wage laws could impact profit margins.
Supply chain vulnerabilities from geopolitical tensions may affect inventory and pricing strategies.

Differentiation

Target's 'Design For All' philosophy offers unique, high-quality products at affordable prices.
The Target Circle loyalty program enhances customer engagement and shopping experience.
Target's commitment to sustainability and community support sets it apart from competitors.

Upsides

Experiential retail and 'retailtainment' strategies can boost customer engagement and foot traffic.
Augmented reality integration offers immersive shopping experiences showcasing Target's unique designs.
Omnichannel retail strategies enhance customer experience by integrating online and offline shopping.

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