GEO Strategy Lead
JasperSalary not specified
Full Time
Senior (5 to 8 years), Expert & Leadership (9+ years)
$78,000 – $95,000Compensation
Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Travel, Digital MarketingIndustries
Requirements
- Reside in the Dallas, Texas area (restricted due to client requirements)
- Ability to work onsite up to 4x a week at the client’s office in Dallas, TX
- Experience in technical SEO strategy development, planning, and execution
- Proficiency in using data-driven insights for prioritizing technical and content optimizations
- Capability to partner with Analytics and Content leads for forecasting, testing, and validating performance improvements
- Expertise in developing organic App Store Optimization strategy and ongoing testing matrix
- Experience working with client development resources to prioritize SEO recommendations
Responsibilities
- Lead the Technical SEO strategy development, planning, and execution
- Use data-driven insights to prioritize high-impact technical and content optimizations
- Partner with Analytics and Content leads to forecast, test, and validate performance improvements
- Develop an organic App Store Optimization strategy and ongoing testing matrix
- Work hand-in-hand with client development resources to prioritize SEO recommendations
- Act as the SEO lead within an embedded, cross-functional Earned & Owned team
- Collaborate daily with SEO, Content Marketing, Analytics, Paid Media, and Strategy teams to drive organic growth and ensure initiatives align with business outcomes
Skills
Key technologies and capabilities for this role
Questions & Answers
Common questions about this position
What is the salary range for the Senior Technical SEO Manager role?
The anticipated annual salary ranges from $78,000 to $95,000, based on factors like skill set, experience, education, and location.
Is this role remote or onsite, and what are the location requirements?
The role requires working onsite up to 4x a week at the client’s office in Dallas, TX, and is restricted to candidates who currently reside in the Dallas, Texas area due to client requirements. Wpromote has a remote-first culture but offers office hubs in other cities for collaboration.
What benefits does Wpromote offer for this position?
Benefits include unlimited PTO, extended holiday break, flexible schedules, 100% paid parental leave, 401(k) matching, medical/dental/vision/life/pet insurance, sponsored life insurance, short-term disability, and annual Class Pass credits.
What is the team structure for this SEO role?
You will be an individual contributor reporting to a Director of SEO, embedded in a cross-functional Earned & Owned team collaborating daily with SEO, Content Marketing, Analytics, Paid Media, and Strategy teams.
What makes a strong candidate for this Senior Technical SEO Manager position?
Strong candidates should have deep SEO expertise to shape organic discoverability for a major travel brand, experience in cross-channel collaboration, and the ability to drive measurable revenue impact in a transforming search landscape including AI Search.
Wpromote
Digital marketing agency for business growth
About Wpromote
Wpromote helps businesses grow through digital marketing strategies that combine paid media and SEO. Their services include social media ads, search engine marketing, and content optimization, all tailored to meet the unique needs of each client. By using data analytics and predictive modeling, Wpromote creates marketing campaigns that aim to increase sales and audience engagement. Unlike many competitors, they focus on delivering measurable results that directly impact their clients' revenue. The goal of Wpromote is to provide customized marketing solutions that drive significant growth for businesses of all sizes.
El Segundo, CaliforniaHeadquarters
2001Year Founded
GROWTH_EQUITY_VCCompany Stage
Data & Analytics, ConsultingIndustries
501-1,000Employees
Benefits
Unlimited Paid Time Off
Flexible Work Hours
Remote Work Options
Paid Vacation
401(k) Company Match
Medical Insurance
Dental Insurance
Vision Insurance
Life Insurance
Pet Insurance
Short Term Disability insurance
Risks
AI-driven marketing tools may outpace Wpromote's current offerings.
Data privacy regulations could strain resources and impact profitability.
Shift towards in-house marketing teams may reduce demand for Wpromote's services.
Differentiation
Wpromote offers a unique blend of paid media and SEO strategies.
Their proprietary Polaris platform provides a competitive edge in social media marketing.
Wpromote's data-driven approach tailors marketing efforts to client-specific goals.
Upsides
Wpromote's Creative Accelerator shows a 91% ROAS lift in beta tests.
Partnership with PubMatic enhances transparency and efficiency in media buying.
Recognition as a top digital agency boosts talent acquisition and retention.
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