GEO Strategy Lead
JasperSalary not specified
Full Time
Senior (5 to 8 years), Expert & Leadership (9+ years)
Not SpecifiedCompensation
Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level
Full TimeJob Type
UnknownVisa
SaaS, Technology, MarketingIndustries
Requirements
- 5+ years of SEO experience with in-house leadership experience in high-growth B2B, B2C or SaaS environments
- Proven track record of driving SEO-led growth through both technical execution and team leadership
- Strong understanding of modern SEO, including AI-generated content, indexation challenges, and programmatic SEO
- Operational excellence, ability to build scalable systems and keep teams shipping fast
- Deep comfort with SEO data, tools, and frameworks
- Strong cross-functional communicator who can align stakeholders around SEO priorities
Responsibilities
- Set the strategy and roadmap for HeyGen’s SEO program, across technical SEO, content velocity, and new growth surfaces
- Lead and grow our 3-person SEO team - ensuring clarity, execution, and output
- Build and maintain scalable SEO infrastructure: templates, automation, internal linking, content ops, etc
- Own our GEO (Generative Engine Optimization) strategy, ensuring HeyGen stays ahead in a rapidly evolving search landscape
- Partner cross-functionally with content, web, data, and product teams to execute SEO initiatives end-to-end
- Report on SEO performance with clarity and strategic depth
Skills
Key technologies and capabilities for this role
Questions & Answers
Common questions about this position
What is the salary range for the Senior SEO Lead position?
The salary range is $180,000 – $220,000 annually, though it's a general guideline and HeyGen considers factors like experience, skills, location, and internal equity when making an offer.
What benefits does HeyGen offer?
HeyGen offers a competitive salary and benefits package including a 401k plan, health benefits, and generous PTO as part of the total rewards package.
Is this a remote position or does it require office work?
This information is not specified in the job description.
What experience and skills are required for this role?
Candidates need 5+ years of SEO experience with in-house leadership in high-growth B2B, B2C or SaaS environments, a proven track record in SEO-led growth, strong understanding of modern SEO including AI-generated content, operational excellence in building scalable systems, deep comfort with SEO data and tools, and strong cross-functional communication skills.
What will I be leading as the Senior SEO Lead?
You will lead and grow a 3-person SEO team, ensuring clarity, execution, and output.
HeyGen
AI video editor for professional content creation
About HeyGen
HeyGen provides an AI video editor that enables users to create professional spokesperson videos without needing human actors. The platform uses AI-generated avatars, allowing users to select from various virtual actors, apply automatic translations, and choose different accents to cater to diverse audiences. This service is particularly beneficial for small businesses, educational institutions, and marketing professionals who require high-quality video content quickly and affordably. Unlike traditional video production, which can be costly and time-consuming, HeyGen streamlines the process, making it accessible to a wider range of clients. The company operates on a subscription model, offering different service levels to accommodate both small and large enterprises, ensuring a steady revenue stream while providing continuous updates and customer support. HeyGen's goal is to simplify video content creation and meet the increasing demand for engaging digital content.
Los Angeles, CaliforniaHeadquarters
2020Year Founded
$72.6MTotal Funding
SERIES_ACompany Stage
Consumer Software, AI & Machine LearningIndustries
51-200Employees