Wealthfront

Senior Product Designer, New Business Line

Palo Alto, California, United States

Wealthfront Logo
Not SpecifiedCompensation
Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Financial Technology, Consumer Finance, Design & User ExperienceIndustries

Requirements

Candidates should possess a Bachelor's degree in Design, Human-Computer Interaction, or a related field, and demonstrate at least 7 years of experience in product design, with a focus on consumer financial technology products being highly desirable. Strong communication skills, critical thinking abilities, a high standard for design craft, and executive-level execution are essential for success.

Responsibilities

As a Senior Product Designer, you will collaborate closely with other designers and cross-functional partners to define the direction of work, conduct user research to craft delightful experiences aligned with customer and business goals, and build end-to-end experiences for a new business line. You will leverage quantitative and qualitative research, apply behavioral psychology, and actively collaborate with engineers, product managers, researchers, data scientists, legal, and compliance teams to design innovative financial products and contribute to strategic decision-making within the design organization.

Skills

Communication
Critical Thinking
Design Craftsmanship
Executional Excellence
Collaboration
Research
Problem Definition
Leadership in Design
Data-Driven Design
Behavioral Psychology
Cross-Functional Collaboration

Wealthfront

Automated investment and wealth management services

About Wealthfront

Wealthfront provides financial services aimed at helping individuals grow their wealth through a digital platform. Its main offering is an automated investment platform that utilizes robo-advisors—algorithms that manage and invest client funds for long-term growth. This service is complemented by a high-yield cash account that offers a competitive 5.00% APY for short-term savings, provided through partner banks. Additionally, Wealthfront offers a diversified bond portfolio, allowing clients to earn dividends with tax advantages, and a platform for discovering and purchasing stocks to facilitate quick and strategic investment decisions. Unlike many traditional wealth management firms, Wealthfront focuses on automation and ease of use, making financial services accessible to a broader audience. The company's goal is to simplify wealth management and help clients maximize their financial potential.

Key Metrics

Palo Alto, CaliforniaHeadquarters
2011Year Founded
$198.9MTotal Funding
SERIES_ECompany Stage
Fintech, Financial ServicesIndustries
201-500Employees

Benefits

Free lunches, snacks, coffee
Receive 1:1 mentorship
Caltrain pass, an additional transportation stipend, and relocation bonuses
Monthly wellness reimbursement
Discretionary time off policy and offer 16 weeks of paid parental leave
Comprehensive medical, dental and vision coverage

Risks

Increased competition from robo-advisors and traditional institutions may erode market share.
Free wire transfers could increase operational costs without boosting revenue.
Expansion into stock trading faces competition from established platforms like Robinhood.

Differentiation

Wealthfront offers a high-yield cash account with industry-leading 5.00% APY.
The company provides a diversified bond portfolio with tax advantages and no maturity dates.
Wealthfront's automated investment platform uses award-winning algorithms for long-term wealth growth.

Upsides

Wealthfront's cash account now offers up to $8 million in FDIC insurance.
The company has reached $50 billion in client assets, indicating strong growth.
Increased demand for AI-driven financial advice aligns with Wealthfront's robo-advisor services.

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