Senior Manager, YouTube Strategy & Operations at Feld Entertainment

Ellenton, Florida, United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Entertainment, Digital MediaIndustries

Requirements

Bachelor’s degree in Marketing, Communications, Media, or related field
5+ years of experience in digital media, with a focus on YouTube or video platforms
Thorough understanding of YouTube platform, best practices, and culture
Deep understanding of YouTube analytics, SEO, monetization models, and community engagement
Proven [experience implied in strategic leadership, coordination, and execution across digital/video platforms]

Responsibilities

Serve as the primary architect and coordinator of Feld Entertainment’s YouTube strategy, aligning efforts across brands like Monster Jam, SMX, Ringling, Disney On Ice, and future channels
Develop and maintain cross-brand programming schedules, ensuring consistent publishing cadence, seasonal planning, and series rollouts
Facilitate collaboration among internal teams (Digital Marketing, Creative Services, Integrated Marketing, Media Monetization, Public Relations, etc.) and external agencies/partners
Lead regular cross-functional meetings to ensure alignment, share best practices, and resolve operational challenges
Coordinate the creation, customization, and optimization of all YouTube channels, including new launches (e.g., Kids, multi-language, Shorts)
Ensure consistent branding, metadata optimization (thumbnails, titles, descriptions, playlists), and merchandising across all channels
Manage content pipeline and facilitate collaboration with content creators, producers, editors, and internal cross-functional teams
Guide the repurposing of content for Shorts, social, and other formats to maximize reach and engagement
Monitor and analyze channel performance (watch time, views, CTR, retention, subs, traffic sources) and drive continuous improvement and content innovation through data-driven insights
Foster active engagement with YouTube communities through comments, Community tab posts, polls, and creator/fan interactions
Help monitor collaboration hit list, identifying and pursuing partnership opportunities with relevant YouTube creators and influencers
Assist media monetization team with channel audit through revenue-first lens; identify and implement strategies to optimize ad placements, memberships, affiliate links, and branded content
Assist in exploration and execution of new monetization opportunities (e.g., YouTube Select, BrandConnect, licensing, digital advertising arbitrage)
Collaborate with Media Monetization and external partners to maximize revenue streams and protect IP
Standardize channel access, permissions, and contributor roles to ensure security and clarity
Document and streamline workflows for content review, asset creation, and publishing
Stay current on YouTube platform changes, trends, and best practices; educate and upskill internal teams as needed
Oversee the team responsible for ongoing website operations and content updates to ensure platforms support marketing needs, brand storytelling, and a seamless fan experience
Serve as a main point of contact for web agency and internal IT/Product partners to align priorities, draft/share requirements, and ensure smooth execution of key website enhancements and special projects
Maintain visibility into site performance and user behavior, providing strategic input and recommendations that enhance content discoverability, video integration, and overall fan engagement

Skills

YouTube Strategy

Content Optimization

Metadata Optimization

Channel Management

Analytics

Cross-Functional Collaboration

Content Pipeline

Performance Monitoring

Audience Engagement

Monetization

Programming Schedules

Thumbnails

Playlists

Shorts

Data-Driven Insights

Feld Entertainment

Produces live touring family entertainment experiences

About Feld Entertainment

Feld Entertainment specializes in producing live touring family entertainment experiences, leveraging advanced technologies to create captivating and lifelike spectacles. Working here offers a unique opportunity to be part of a team that brings joy and excitement to families globally, with a focus on creativity and technological ingenuity. The company's industry leadership in creating immersive experiences ensures that employees are always at the forefront of entertainment innovation.

800 Feld Wy, Palmetto, FL 34221, USAHeadquarters

1967Year Founded

VENTURE_UNKNOWNCompany Stage

Consumer GoodsIndustries

1,001-5,000Employees