Senior Machine Learning Engineer, Ads Contextual Intelligence

Netherlands

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

InternshipJob Type

UnknownVisa

Social Media, Advertising, Data & AnalyticsIndustries

Position Overview

Location Type: Remote (Netherlands or United Kingdom)
Employment Type: Flexible First Workforce
Salary: Not specified

Reddit is a community-driven platform focused on shared interests and authentic conversations. The Ads Contextual Intelligence (ACI) team is responsible for automating the understanding of user and advertiser content at scale, improving marketplace efficiency, and providing business intelligence insights. This team leverages machine learning and data science to enhance Reddit’s unique content curation.

Requirements

(Not specified in the provided text)

Responsibilities

Developing and iterating on NLP algorithms and models for advertising use cases (e.g., NER, text classification, text embedding models).
Building data processing pipelines and APIs to make computed signals and annotations available.
Hands-on support and consulting for content understanding projects.

Team Focus Areas

Contextual Signals & Relevance: Classifying organic and promoted content into interpretable tags and embedding them into a shared space.
Safety & Suitability: Building in-house classification capabilities for detecting sensitive and unsafe content.
Knowledge Graph: Semi-automatic curation, expansion, and utilization of Reddit’s Knowledge database.
Marketplace Efficiency: Improving targeting, retrieval, ranking, and marketplace quality using contextual signals.
Business Intelligence Applications: Providing contextual signals (Web, APIs, Custom Reporting) to advertisers and businesses.

Skills

NLP

Text Classification

Text Embedding

Data Processing Pipelines

APIs

Content Understanding

Knowledge Graph

Machine Learning

Data Science

Online platform for community discussions and content

About Reddit

Reddit is an online platform that allows users to post, vote, and comment on content within various communities based on shared interests. Users can engage in discussions on a wide range of topics, from news and sports to entertainment and hobbies. The platform features a unique voting system where content can receive upvotes or downvotes, helping the most popular posts gain visibility. Reddit generates revenue primarily through advertising, premium memberships, and the sale of virtual goods like Reddit Coins. Unlike many other social media platforms, Reddit emphasizes community-driven content and discussions, creating a space for authentic interactions among users. The goal of Reddit is to foster engagement and connection among its diverse user base.

San Francisco, CaliforniaHeadquarters

2005Year Founded

$1,177.1MTotal Funding

IPOCompany Stage

Consumer Software, EntertainmentIndustries

1,001-5,000Employees

Benefits

Comprehensive health benefits

Flexible unlimited vacation days & monthly global wellness days

Family planning funds & 4+ months paid parental leave

Personal & professional development funds

Paid volunteer time off

Workspace & home office benefits

Risks

Reliance on advertising revenue faces competition from platforms like TikTok and Instagram.

AI tools like 'Reddit Answers' may raise privacy and data usage concerns.

NFT market expansion exposes Reddit to volatility and regulatory scrutiny.

Differentiation

Reddit's unique voting system promotes engaging and authentic content discovery.

The platform's diverse communities cater to a wide range of interests and discussions.

Reddit's AI-powered tools enhance user experience and content moderation.

Upsides

Reddit's confidential IPO plans signal potential growth and market expansion.

AI-driven content moderation can improve user safety and platform reliability.

Expansion into blockchain and NFTs opens new revenue streams and user engagement.

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