[Remote] Senior GTM Finance Analyst, Self Serve at Webflow

California, Kentucky, United States

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$101,500 – $176,500Compensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Software, Website Experience PlatformIndustries

Requirements

4+ years of experience in investment banking, consulting, strategic finance, or a related field, ideally with high-growth B2B or B2C SaaS businesses with a product-led growth (PLG) / self serve motion
Strong financial modeling skills, with the ability to build, scale, and interpret models that drive decision-making
Solid understanding of self-serve and PLG business models, including customer acquisition funnels, expansion levers, retention, and customer cohorts
Excellent communication skills, with the ability to distill complex analyses into clear, concise insights

Responsibilities

Build, maintain, and improve financial models to forecast self serve ARR
Partner with Marketing, Product, and Data to assess the impact of marketing campaigns, pricing & packaging changes, product launches, and macro trends
Perform ad-hoc strategic analyses to uncover opportunities to drive acquisition, expansion, retention, and monetization
Set targets, track, and report on key self-serve KPIs, driving accountability and aligning initiatives with company financial and strategic goals
Take part in our annual planning process through topline target setting

Skills

Forecasting

Reporting

GTM Strategy

Financial Analysis

Cross-functional Collaboration

Webflow

Visual web design and development platform

About Webflow

Webflow provides a platform for designing, building, and launching responsive websites without the need for coding. Users can create websites visually, making it accessible to those without technical skills. The platform caters to a wide range of clients, including freelancers, small businesses, and large enterprises, and is particularly favored by designers and marketers. Webflow operates on a subscription-based model, offering various pricing plans that accommodate different needs, from personal websites to advanced e-commerce solutions. Additionally, it provides hosting services and a marketplace for templates and design assets. Unlike traditional web development tools, Webflow's user-friendly interface and comprehensive features set it apart, aiming to simplify web design for everyone.

San Francisco, CaliforniaHeadquarters

2012Year Founded

$325.8MTotal Funding

SERIES_CCompany Stage

Consumer Software, Enterprise SoftwareIndustries

1,001-5,000Employees

Benefits

Competitive compensation

100% insurance coverage

401k & financial planning

PTO

Annual retreat & offsites

10% time to build skills

Commuter benefits

Vacation bonus

Office setup budget

Health & wellness stipend

Remote work reimbursements

Webflow subscription discount

Risks

Competition from platforms like Bubble and Wix threatens Webflow's market share.

GreenSock acquisition may cause developer community backlash over GSAP's future.

New CEO Linda Tong's strategies might not align with existing user expectations.

Differentiation

Webflow enables web design without coding, appealing to non-technical users.

The platform offers a subscription model with diverse pricing plans for various needs.

Webflow's marketplace provides templates and design assets, enhancing user experience.

Upsides

Growing demand for no-code platforms boosts Webflow's market potential.

AI integration in Webflow enhances user experience and design efficiency.

Partnerships with Upwork and Contra expand Webflow's reach to creative professionals.

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