Senior Data Analyst, E-Commerce at Babylist

United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

E-Commerce, RetailIndustries

Requirements

6+ years of experience in e-commerce analytics, with strong expertise in merchandising metrics, sales analysis, and margin reporting
Deep understanding of e-commerce KPIs including sales performance by SKU/brand/vendor, promotional effectiveness, and pricing dynamics
Experience with pricing analysis and strategy development, including competitive positioning and price elasticity modeling
Proven track record of building and maintaining dashboards and reporting
Strong SQL skills with ability to work with complex data structures and large datasets
Experience with DBT, Snowflake and advanced Python techniques is a strong plus
Demonstrated enthusiasm for leveraging AI and innovative analytical approaches
Exceptional problem-solving abilities with experience in opportunity sizing and impact analysis
Strong communication skills with ability to partner effectively with both technical and non-technical stakeholders
Experience with SKU rationalization, assortment planning, or category management is highly desirable

Responsibilities

Own and evolve the entire e-commerce reporting suite, including dashboards for net sales, margin analysis, and performance metrics across divisions, brands, categories, and SKUs
Lead the exploration and development of Babylist's pricing strategy for 2026, including research into pricing tools, competitive analysis, and recommendation of strategic direction
Partner with the Senior Financial Analyst to conduct impact analysis and opportunity sizing for new initiatives, particularly in growth categories and subscription programs
Analyze registry penetration data to identify category growth opportunities and inform merchandising strategies
Support good-better-best assortment planning initiatives by providing granular analysis on pricing segments and market positioning

Skills

SQL

Python

Tableau

Data Analysis

E-commerce Analytics

Merchandising

Pricing Strategy

Sales Performance

Margin Optimization

Reporting Infrastructure

Babylist

Comprehensive baby registry platform for parents

About Babylist

Babylist provides a universal baby registry platform that allows expecting and new parents to compile baby products from any store, including popular retailers like Amazon, Target, and Etsy. The platform features an interactive checklist and expert-vetted guides to assist parents in making informed choices about baby gear and essentials. Babylist differentiates itself from competitors by offering a comprehensive solution that combines affiliate marketing, direct sales, and curated product recommendations, generating revenue through affiliate commissions, exclusive curated kits, and advertising partnerships. The company's goal is to simplify the baby registry process for parents, ensuring they have all the necessary items for their growing families while enhancing user engagement with offerings like a free box of goodies for new registrants.

Oakland, CaliforniaHeadquarters

2011Year Founded

$38.9MTotal Funding

SERIES_CCompany Stage

Education, Consumer GoodsIndustries

501-1,000Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Parental Leave

401(k) Retirement Plan

401(k) Company Match

Health Savings Account/Flexible Spending Account

Paid Vacation

Paid Sick Leave

Remote Work Options

Flexible Work Hours

Wellness Program

Mental Health Support

Company Equity

Risks

Increased competition from Lalo could draw customers away from Babylist.

Integration challenges with Expectful may distract from Babylist's core business.

Reliance on affiliate marketing exposes Babylist to changes in partner terms.

Differentiation

Babylist offers a universal registry platform integrating products from any store.

The platform combines affiliate marketing, direct sales, and curated recommendations for revenue.

Expert-vetted guides and interactive checklists enhance informed decision-making for parents.

Upsides

Acquisition of Expectful expands Babylist's offerings into health and wellness.

Growing demand for eco-friendly products aligns with Babylist's product recommendations.

AI integration can enhance personalized shopping experiences on Babylist's platform.

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