Senior Copywriter
LaterSalary not specified
Full Time
Senior (5 to 8 years)
Not SpecifiedCompensation
Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Digital Healthcare, E-commerce, TelehealthIndustries
Requirements
Candidates should have 7+ years of writing experience, including 3+ years of agency experience, with a strong portfolio showcasing experience in connecting big creative ideas for mass-reach, TV-led ad campaigns. Experience in highly regulated industries, ideally healthcare, is required, along with strong opinions on writing quality and the ability to switch between long-form narrative and short-form punchy marketing copy.
Responsibilities
The Senior Copywriter will establish Felix's brand tone of voice, concept big creative campaign ideas, and write compelling copy for TV, video, and static advertising across all marketing platforms. Responsibilities include developing messaging for digital ad creative, creating thought leadership and educational content, writing copy for lifecycle marketing campaigns, optimizing website copy for UX and SEO, adapting content for social media, and collaborating with compliance teams to ensure accuracy.
Skills
Copywriting
Brand Tone of Voice
Creative Campaign Concepts
Advertising Copywriting
Marketing Platforms
Brand Marketing
Design
Lifecycle Marketing
User Experience
felix
Online platform for telemedicine services
About felix
Felix provides an online platform that allows patients to receive medical treatment without needing to visit a doctor's office or pharmacy. The process involves three steps: patients fill out a health questionnaire, a healthcare practitioner from Felix's network creates a personalized treatment plan, and the prescribed medication is delivered directly to the patient's home in discreet packaging. This service is designed for those who prioritize convenience, privacy, and timely access to healthcare. Felix differentiates itself from competitors by emphasizing compassion and non-judgment in its approach, aiming to reduce stigma around seeking medical help. The goal of Felix is to make healthcare more accessible and supportive for all Canadians, as evidenced by the trust of over 500,000 users.
Toronto, CanadaHeadquarters
2019Year Founded
$24.1MTotal Funding
SERIES_BCompany Stage
Consumer Software, HealthcareIndustries
201-500Employees
Benefits
Remote Work Options
Flexible Work Hours
Risks
Competition from established telemedicine platforms like Maple and Babylon Health is increasing.
Potential regulatory challenges could impact Felix's operational processes in Canada.
Data privacy concerns may affect customer trust in telemedicine platforms.
Differentiation
Felix offers a seamless three-step healthcare process for Canadian patients.
The company emphasizes compassionate, non-judgmental care to reduce healthcare stigma.
Felix provides discreet home delivery of medications, enhancing privacy and convenience.
Upsides
Felix raised CDN$18M in Series B funding to expand service offerings.
Partnership with Consonant Skincare diversifies product offerings and revenue streams.
Increased demand for virtual mental health services boosts Felix's market potential.
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