Senior Copywriter

Employment Type: Full-Time Location Type: Remote

About Felix

Founded in 2019, Felix is a patient-driven digital healthcare company that puts you in control of your health and wellbeing. We’re passionate about building technology and beautiful customer experiences to make healthcare more accessible (and more enjoyable) for all Canadians. Our strong venture partners provide us the resources to support our rapid growth, and we are continuing to build our incredible team.

Felix is Canada's first end-to-end healthcare experience, providing online treatment, prescription delivery, and ongoing care across a growing range of categories such as birth control, erectile dysfunction, acne, and more. In just 5 years, we have expanded to treat 17+ common healthcare categories, enhanced our diagnosis solutions with rigorous lab testing, and expanded our pharmacy network to ship to almost every province in Canada (with the exception of QC and NB).

Over this time, Felix has delivered 24 quarters of consecutive growth in both revenue and profit, making it one of Canada’s fastest-growing tech companies. But more importantly, over 1 million Canadians (and counting!) trust Felix Health for their everyday healthcare needs. To this end, we see a tremendous opportunity to further accelerate growth – and more importantly, we have big ambitions to build a truly iconic Canadian brand. We’re looking for the right copywriter to help us do just that.

The Role

We are seeking an experienced senior copywriter with a deep understanding of writing, marketing, and creativity to join the Felix brand team. This role will be responsible for establishing Felix’s brand tone of voice, concepting big creative campaign ideas, writing compelling copy for TV, video, and static advertising, and ensuring our brand voice shows up across all marketing platforms. You will have the opportunity to work cross-functionally across multiple teams, including Brand Marketing, Design, Lifecycle, and User Acquisition, and be the voice of Felix throughout a patient’s journey.

In this role, you will:

• Establish tone of voice, consistent terminology, and POV language for the brand spanning multiple patient touchpoints.
• Concept big creative ideas for national reach, omni-channel marketing campaigns.
• Write scripts for both brand & functional level TVCs to serve as the backbone for mass-reach campaigns, digital performance marketing, as well as UGC and influencer marketing.
• Develop messaging for static and video digital ad creative for always-on digital growth marketing.
• Collaborate with subject matter experts to create thought leadership pieces, educational content, and articles addressing patient needs or industry trends.
• Conceptualize and write copy for lifecycle brand marketing campaigns, including onboarding, retention, upselling, and win-back emails, to enhance customer engagement and satisfaction.
• Work closely with CRO and design to write copy for the Felix website, using best practices for UX combined with marketing flair to improve conversion usability.
• Incorporate SEO best practices into website copy, blog articles, and metadata to improve search rankings and visibility.
• Adapt long-form content into bite-sized, engaging pieces for social media (Instagram, TikTok, Twitter, LinkedIn, and Facebook), keeping in mind platform-specific best practices.
• Work closely with compliance teams to balance creativity with accuracy and compliance.
• Contribute to a broader culture of creativity on the marketing team by participating in creative brainstorms and group critiques.

We’re looking for someone who:

• Has 7+ years of writing experience, including 3+ years of agency experience.
• Has experience connecting big creative ideas for mass-reach, TV-led ad campaigns.
• Has experience in highly regulated industries (ideally healthcare).
• Holds strong opinions about what separates good from great writing.
• Has an extremely high bar of quality.
• Has the ability to switch between long-form narrative and short-form punchy marketing copy.

Salary: [Not Specified]