Senior Associate, Influencer Marketing at Vivrelle

New York, New York, United States

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Not SpecifiedCompensation

Junior (1 to 2 years), Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Marketing, Fashion, LuxuryIndustries

Requirements

Bachelor’s degree in Marketing, Communications, Public Relations, or related field
2-4 years of experience in influencer marketing, social media, PR, or brand partnerships
Expertise in influencer ecosystem platforms like ShopMy and LTK
Strong understanding of social platforms (Instagram, TikTok, YouTube, etc.)
Excellent organizational and communication skills, with sharp attention to detail
Passion for fashion, luxury, and digital culture
Self-starter with a collaborative spirit and an entrepreneurial mindset
Can-do attitude who can prioritize excellently and meet deadlines

Responsibilities

Support day-to-day management of Vivrelle’s influencer marketing program, from outreach to activation and performance tracking
Research and identify emerging creators, tastemakers, and talent who align with Vivrelle’s brand and target audience
Coordinate product seeding, gifting, and collaborations — ensuring smooth communication and timely delivery
Assist in negotiating contracts, tracking deliverables, and managing influencer budgets
Monitor influencer performance, engagement metrics, and campaign ROI; compile reports and insights for the broader marketing team
Stay up to date on social media trends, competitor activations, and influencer best practices
Collaborate cross-functionally with the Social, PR, and Creative teams to amplify influencer content and maximize campaign impact

Skills

Influencer Marketing

ShopMy

LTK

Instagram

TikTok

YouTube

Social Media

Brand Partnerships

Campaign ROI

Performance Tracking

Contract Negotiation

Vivrelle

Membership service for luxury fashion rentals

About Vivrelle

Vivrelle provides a membership service that allows individuals to borrow high-end designer handbags and jewelry, catering primarily to fashion-conscious women. Members can choose from four tiers of membership, starting at $45 per month, which grant them access to a wide selection of luxury items with the option to swap or purchase. What makes Vivrelle unique is its offering of unlimited stylist appointments, enhancing the customer experience, and its collaborations with brand partners for exclusive deals. The company's goal is to offer a flexible, cost-effective, and sustainable alternative to traditional luxury fashion ownership.

New York City, New YorkHeadquarters

2018Year Founded

$67.1MTotal Funding

SERIES_BCompany Stage

Consumer Software, Consumer GoodsIndustries

51-200Employees

Benefits

Health Insurance

401(k) Company Match

Stock Options

Remote Work Options

Paid Vacation

Commuter Benefits

Wellness Program

Risks

Shift in aspirational shopper behavior towards travel may reduce demand for luxury rentals.

Increased competition from luxury hotels offering embedded beauty experiences.

Hospitality brands entering retail space could increase competition in luxury market.

Differentiation

Vivrelle offers a unique membership model for luxury fashion rentals.

The company provides unlimited stylist appointments for personalized customer experiences.

Vivrelle collaborates with brand partners for exclusive access to new collections.

Upsides

Vivrelle raised $35 million in Series B funding to accelerate growth.

Partnership with Shopbop enhances accessibility to luxury accessories.

Growing interest in sustainable fashion boosts demand for rental models like Vivrelle.

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