Senior Advanced Data Analytics Analyst at Nielsen

Bogotá, Bogota, Colombia

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Analytics, Market ResearchIndustries

Requirements

Solid foundation in statistics and data science, with proven technical depth
Solid knowledge of conceptual and functional knowledge and procedures within own job discipline and a basic understanding of these elements in related job disciplines
Applies understanding of business drivers and how own team integrates with others to accomplish own work
No supervisory responsibility; may provide informal guidance to new team members
Advanced knowledge of NIQ’s analytics processes, proprietary products, clients, and service model
Experience leading analytical workstreams within larger projects, such as pricing, forecasting, segmentation, marketing mix modelling, using tools like R, Python, and others with minimal supervision
Strong problem-solving ability, considering common practice or procedures, analyzing possible solutions and their impact using practical experience, judgment, and precedents
Strong communication skills to translate complex outputs into actionable insights and explain factual, sometimes complex and potentially dynamic information to others

Responsibilities

Independently leads portions of complex analytics projects or fully leads less complex ones
Contributes to methodology design and interpretation of results
Leads analytical workstreams within larger projects, such as pricing, forecasting, segmentation, marketing mix modelling, using tools like R, Python, and others with minimal supervision
Presents findings to researchers and internal teams in a structured and engaging format
Provides informal guidance to junior team members and contributes to knowledge-sharing within the team
Operates with a moderate level of direction, managing workload and timelines independently while proactively seeking feedback and opportunities to improve analysis quality
Impacts quality and effectiveness of own team and may impact other closely related work teams whose activities are interdependent

Skills

statistics

data science

Python

pricing

forecasting

segmentation

marketing mix modelling

problem-solving

Nielsen

Global measurement and data analytics provider

About Nielsen

Nielsen provides measurement and data analytics services to help businesses understand consumers and markets globally. The company operates through two main divisions: Nielsen Global Media, which offers reliable metrics for the media and advertising industries, and Nielsen Global Connect, which supplies consumer packaged goods manufacturers and retailers with actionable insights about the marketplace. Nielsen combines its proprietary data with other sources to give clients a comprehensive view of current trends and future opportunities. With a presence in over 100 countries, Nielsen aims to support companies in making informed decisions to drive innovation and growth.

Town of Clarkstown, New YorkHeadquarters

1963Year Founded

$45.1MTotal Funding

ACQUISITIONCompany Stage

Data & Analytics, ConsultingIndustries

10,001+Employees

Benefits

Health Insurance

401(k) Retirement Plan

401(k) Company Match

Unlimited Paid Time Off

Risks

Competition from digital-native analytics firms threatens Nielsen's market share.

Privacy regulations may impact Nielsen's data collection capabilities.

Private equity acquisition could lead to strategic shifts misaligned with client needs.

Differentiation

Nielsen offers comprehensive cross-platform measurement solutions, including mobile media markets.

The Diverse Media Equity program elevates diverse-owned media companies' visibility.

Nielsen Impact Score evaluates marketing value of university athletic programs.

Upsides

Acquisition of Telephia enhances Nielsen's mobile media measurement capabilities.

Partnerships with P&G and NMSDC support diverse media representation.

Collaboration with TikTok improves digital audience measurement services.

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