Senior Account Executive, Beauty & Lifestyle at Sunshine Sachs Morgan & Lylis

New York, New York, United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Beauty, LifestyleIndustries

Requirements

At least 4 years working in PR, with specific experience in communications, consumer brands, tech, lifestyle public relations, integrated media relations, and strategic media planning
Growing list of relationships with media across a variety of verticals and ability to leverage those relationships to secure impactful media opportunities
Strong writer – persuasive, concise, creative, and quick
Well-rounded understanding of consumer/lifestyle/tech marketing
Strategic thinker who brings new ideas to the table and loves a good brainstorm
Strong decision-making abilities and accountability
Great judgment and ability to make "the call" as needed
Innate curiosity and an entrepreneurial spirit
Incredibly organized, detail-oriented, and able to excel at managing multiple projects simultaneously
Willing to work select evenings/weekends and travel when necessary
Enjoys overdelivering rather than meeting expectations and takes genuine pride in being part of something good
(Preferred) Solid relationships across consumer media and a passion to build and grow business in this space
Experience working across a variety of consumer brands in beauty, lifestyle, and pop culture (about 4-5 years)
Passion for creating unique narratives to reach a wide range of audiences
Knowledge of media landscape including The Today Show, NYT Styles, Buzzfeed, People Magazine
Point of view on Gen Z beauty standards and DTC models disrupting the beauty industry

Responsibilities

Drafting, developing, and executing comprehensive communications strategies
Conducting regular and thorough research on various topics, flagging relevant news updates for teams/clients
Drafting, editing, and proofreading materials including press releases, blog content, pitches, fact sheets, FAQs, briefing notes, and client correspondence
Partnering with senior managers on achieving deliverables for a full roster of clients (average of 4–6)
Managing media contact lists to build relationships with new publications and media contacts
Participating in new business meetings, creating proposals as needed
Regularly bringing new opportunities for clients – media meetings, key introductions, etc
Proactively mentoring and teaching junior team members on account teams
Working with senior management to respond to client requests and ensure requests are taken care of in an efficient manner

Skills

Key technologies and capabilities for this role

Public RelationsCommunications StrategyMedia ResearchMedia RelationsBeauty BrandsLifestyle PRConsumer BrandsNarrative DevelopmentTrend AnalysisStrategy Execution

Questions & Answers

Common questions about this position

What experience level is required for the Senior Account Executive role?

The role requires about 4-5 years of experience working across consumer brands in beauty, lifestyle, and pop culture, with at least 4 years in PR, communications, consumer brands, tech, lifestyle public relations, integrated media relations, and strategic media planning.

What are the main responsibilities of this position?

Responsibilities include drafting and executing communications strategies, conducting research, drafting materials like press releases and pitches, managing 4-6 clients, building media relationships, participating in new business, mentoring juniors, and responding to client requests.

Is this a remote position or does it require office work?

This information is not specified in the job description.

What is the salary or compensation for this role?

This information is not specified in the job description.

What makes a strong candidate for this Senior Account Executive position?

A strong candidate has 4+ years in PR with experience in beauty, lifestyle, and consumer brands, a passion for media narratives, media relationships, an entrepreneurial spirit, and the ability to mentor juniors while working on 4-6 clients.

Sunshine Sachs Morgan & Lylis

Public relations and brand consulting firm

About Sunshine Sachs Morgan & Lylis

Sunshine Sachs Morgan & Lylis offers full-service communications and narrative consulting, specializing in public relations, talent integration, and brand studio for various industries. The company shapes public image through earned, owned, and paid engagements, working with lifestyle, health, fashion, beauty, culinary, travel, and technology verticals, utilizing public relations strategies, talent integration techniques, and brand studio services for various industry verticals.

6 E 32nd St 3rd floor, New York, NY 10016, USAHeadquarters

1992Year Founded

VENTURE_UNKNOWNCompany Stage

Consulting, Social Impact, Consumer Goods, EntertainmentIndustries

201-500Employees