Nielsen

Qualitative Project Manager, North America

Illinois City, Illinois, United States

Not SpecifiedCompensation
Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Market Research, Consumer InsightsIndustries

Requirements

Candidates must possess a Bachelor's degree in marketing, business, social sciences, or a related field, along with over 5 years of project management operations experience in a qualitative research business. A deep understanding of qualitative approaches, effective cost and project planning, and the ability to manage multiple projects simultaneously are essential. Excellent communication skills, a collaborative mindset, and the ability to work effectively across functions are also required.

Responsibilities

The Qualitative Project Manager will ensure the seamless execution of qualitative research projects, maintaining strong internal collaboration and client engagement. Responsibilities include optimizing the supply base by building relationships with fewer suppliers, managing procurement of recruits and moderators, and providing guidance on project management tasks for various qualitative methods including online, F2F, and AI platforms. The role involves transitioning moderation to internal teams, ensuring correct contracts and paperwork are used, and developing privacy and security protocols in collaboration with the operations team.

Skills

Qualitative Research
Project Management
Supplier Management
Procurement
Online Qualitative Research
F2F Qualitative Research
AI Platforms
Workshop Facilitation
Client Engagement
Internal Collaboration
Cost Optimization

Nielsen

Global measurement and data analytics provider

About Nielsen

Nielsen provides measurement and data analytics services to help businesses understand consumers and markets globally. The company operates through two main divisions: Nielsen Global Media, which offers reliable metrics for the media and advertising industries, and Nielsen Global Connect, which supplies consumer packaged goods manufacturers and retailers with actionable insights about the marketplace. Nielsen combines its proprietary data with other sources to give clients a comprehensive view of current trends and future opportunities. With a presence in over 100 countries, Nielsen aims to support companies in making informed decisions to drive innovation and growth.

Town of Clarkstown, New YorkHeadquarters
1963Year Founded
$45.1MTotal Funding
ACQUISITIONCompany Stage
Data & Analytics, ConsultingIndustries
10,001+Employees

Benefits

Health Insurance
401(k) Retirement Plan
401(k) Company Match
Unlimited Paid Time Off

Risks

Competition from digital-native analytics firms threatens Nielsen's market share.
Privacy regulations may impact Nielsen's data collection capabilities.
Private equity acquisition could lead to strategic shifts misaligned with client needs.

Differentiation

Nielsen offers comprehensive cross-platform measurement solutions, including mobile media markets.
The Diverse Media Equity program elevates diverse-owned media companies' visibility.
Nielsen Impact Score evaluates marketing value of university athletic programs.

Upsides

Acquisition of Telephia enhances Nielsen's mobile media measurement capabilities.
Partnerships with P&G and NMSDC support diverse media representation.
Collaboration with TikTok improves digital audience measurement services.

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